Launching An SEO Campaign
aaron kahlow and susan moskwa – on-site insight! technical seo advice from the pros – sempdx searchfest 2009 – _MG_9404
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Technical panel entitled "On-Site Insight! Technical SEO Advice from the
Pros", including presentations from:
Aaron Kahlow – Top 10 Technical SEO Recommendations
moderated by Sean McMahon
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Each and every business thrives if a good marketing campaign backs it up. After all, without the proper marketing, how else would people know about your business? The reason why effective marketing is very important is that it simply works. Even a simple, but well-thought out campaign can do wonders for your business.
Alright, when it comes to an online business, the importance of marketing is still the same albeit in a different form. Internet marketing is fast growing as one of the more effective and profitable businesses in the world. The reason for this? Because it works well if done expertly.
If you own an online business and wish to market it, being online, the best approach is to have a solid SEO campaign. But first off, what is SEO? Short for search engine optimization, in essence, it spreads the word out all over the Internet that your business exists. But not only that, it also helps give you a high ranking in search engines. What I mean by this is, for example your online business is all about electric sundials. With the right treatment, after a few weeks of SEO, whenever someone types in “sundials” or “electric sundials” in Google or Yahoo or any of the other search engines, the first site to appear on the results page will be yours. And this is great, because having your page ranked high up on the first page, even if it’s not first, gives it a higher chance that people would visit it. And as with physical stores, the more people who visit, the more potential clients, the more potential income.
To create a successful campaign, it is recommended you get your SEO strategies from someone who knows what he or she s doing. You can do it all by yourself, but unless you are an SEO expert, chances are it w won’t be as effective as getting a full fledged professional.
So now that you are ready to take on the Internet by storm, go ahead and look for the right SEO expert to give you tips and /or to even do the campaign. You won’t regret it. After all, whoever regretted the chance to earn more?
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