How to Optimize a Google AdWords Campaign
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I recently optimized a Google AdWords Campaign for a cable television network. This network has seven prime-time television shows, each set up with an AdWords campaign with an annual budget of around 0,000 each. Their goal was to increase impressions, increase CTR and Conversions (registrations for their newsletters & promotions) and lower their ballooning costs. In total, this TV network spends over Million/year in Google AdWords and had no dedicated resource to manage the campaigns. After starting work on the project in December of last year, I quickly realized they had simply created their campaigns and either used the default settings, or the "Budget Optimizer" tool within AdWords.
My initial work in optimizing their Google AdWords campaigns consisted of: rebuilding their campaign architecture, laser focus on keyword relevance and quality scores, setting targets for lead volume and cost-per-acquisition and establishing a synergy between keywords, ad copy and the landing page experience. Then, as always, I would revise, report and retest every few days to tweak campaign performance.
There are numerous ways in which SEO experts can generate traffic on a website and also promote them. Writing articles is one of the most effective ways in which one can do this.
This very simple technique only involves the writing of the articles and submitting them to the most popular websites. Such articles should only be related to your business and the products or services that you sell. You shouldn’t write about apples when you are actually selling peaches.
There are many advantages for writing articles and some of the most important are marketing, advertising and even publicity. However, there are some other advantages that you will surely notice as soon as you start your campaign. One of them will be the fact that your website will actually appear higher in searches engines and you will be racked accordingly because of the increased number of back links. Something else is that you will begin to be seen as a specialist in the domain that you are working in. When you write high quality articles then not only will the potential clients read it but they will also visit your site.
However there are some important guidelines that you should bear in mind when you are writing the articles.
All the articles have to be well written and should have no grammar or spelling mistakes. High quality content and original content has are greatly appreciated.
Each text should have your most popular and relevant keywords and key phrases inserted in them. However, refrain from creating keywords spamming because you will only manage to annoy the reader. No one will be interested in reading a text filled with repetitive words and also the search engines will report your content as spam.
Having enough information before you start writing an article is an absolute must. Each article should have should be somewhere between 300-500 words. In case you don’t have enough information on the subject you are interested in writing then at least make sure that you don’t end up with a post shorter than 200 words.
Starting a SEO campaign is something that each website owner should do. This is why you should make sure that you and your team get the results that you are hoping for.
The search engine optimisation manchester can help your business develop and reach top rankings.