How to Be Relevant with an On Page SEO Campaign
Keyword Selection or Choose Your Battles Wisely
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I dunno about you but I’d rather get in a fight with 49K than duke it out against 110K.
There are important aspects that you have to consider when planning to start an On Page search engine optimization campaign, some of which are focused on making sure you are creating a clean website and helping in the visibility and easy accessibility of the same, while other aspects are geared towards creating inbound on internal links in the website i.e. linking from one webpage to another, to help the search engine spiders to crawl from one web page to another
Search engine Optimization is divided into two – on page and off page SEO. While both are equally effective in driving traffic into a website, relevance is a very important element when doing search engine optimization campaign, especially when dealing with On Page SEO. The same way relevance is important to human visitors to your site is also important to search engine spiders.
When talking of relevance as a crucial aspect that a webmaster has to consider, it involves what a search engine user keys in the search box and what a given web page contains. For instance, if someone keyed in ‘baseball shoes’ relevance means that the search results page give back all websites as closely related to baseball boots as possible.
Because it is difficult to know what each user will be looking for in a website, it is therefore important to ensure that each page of your website has its own unique content, but as closely related to the main theme as possible. The use of Meta Title, H-Tags, Meta Keyword, Textual content, Meta Description, and page URL are elements that can help your on page SEO campaign boost its relevance potential if used correctly.
If you are dealing as per our example above with baseball shoes, and one page on your web pages talks about advantages of these shoes, mentioning about the advantages of different brands of baseball shoes will not be emphasizing on relevance when used in the Meta tags. Simply put, the key of being relevant is to ensure you are very consistent with what topic is covered on every page and all the different elements that will emphasize on relevance.
Keep in mind that the Meta Description, Meta Title, Meta Keywords, H1, H2, Page URL, and Textual content are all editable aspects of a web page which can be used not only to emphasize but also highlight the theme or topic of the different web pages, hence can make sure that your pages, on their individual capacity, are given high ranking son the search engines, as per the optimized keywords.