SEO Consultant 360
audience question – blogging, copywriting, and seo – sempdx searchfest 2009 – _MG_9262
Image by sean dreilinger
Blogging, Copywriting, and SEO panel at the sempdx searchfest 2009 – presentations included:
Rebecca Kelley – 7 Blogging Myths: The Black, The White & Everything In-Between
Heather Lloyd Martin – Is your main site’s content "dateworthy?"
Stoney deGeyter – Go Blog Yourself! Writing Your Blog Posts with Pen inHand and SEO In Mind
moderated by Scott Hendison
copyright © 2009 sean dreilinger
view audience question – blogging, copywriting, and seo – sempdx searchfest 2009 – _MG_9262 on a black background.
Businesses are spending more on SEO. It makes sense when you consider that search based leads convert to sales almost twice as much as any other lead generation tactic. The reason for this is that prospects are actively searching for what you offer and you only need to be there when they search. Intent to buy is half the sale and search delivers just that. Compared to other forms of marketing like TV commercials, direct mail, telemarketing, etc, which targets a demographic group or list where you have no idea if anyone in that list has the intent to buy.
The only problem with trying to find a good SEO Consultant is knowing if they get the marketing equation. SEO is just a tactic, it’s not a comprehensive strategy. SEO is just a fancy new way of doing something that businesses have always had to do and that is get leads. Prior to SEO the job of getting leads was handled by a marketing person who understood how to analyze a market and best position a company so that prospects could clearly see the advantage of doing business with that company.
The same holds true in today’s post SEO world. A good SEO Consultant needs to be a good marketer. They need to have a strategy that will allow them to quickly understand the type of business you are in and what market you are targeting or should be targeting. This becomes critical when doing keyword research. Anyone can take a guess at what keywords a company should rank for but without a thorough understanding of what that company offers and what their target market really wants the keyword research will be at a severe disadvantage.
Any SEO Consultant worth their salt will tell you that keyword research is the most important part of any SEO campaign. You could have 100 1st page rankings but if you are not ranking for the keywords that prospects searching for your products and services are using then the campaign will fail. Why? Simply because the whole point of SEO is to provide a bridge between a company and a prospect looking to buy something from that company. Marketing intelligence is needed to ensure that the right keywords are chosen.
In addition to keywords, what happens when the site gets ranked and visitors start pouring into a page that has no conversion strategy? Zero results is what happens. Again SEO is marketing and marketing is about getting a sales lead. The pages that get ranked need to have a conversion strategy that includes good old sales oriented marketing copy , a unique and persuasive selling proposition and a clear and direct call to action. So often SEO Consultants will only focus on getting a site ranked for certain keywords and completely ignore the conversion strategy.
At the end of the day a successful SEO company has nothing to do with rankings, it needs to have increased leads and thereby increase sales. When searching for an SEO Consultant make sure they understand marketing which will increase the odds of a successful SEO campaign.
The author of this article is a great SEO consultant
who has many years of expertise in providing small business SEO ideas. Charles Preston
is well known around the planet as one of the greatest SEO experts
Find More SEO Campaign Articles