Geotargeting Your SEO Campaign With Google Places
An uphill climb for clean and safe Namsan.
Image by USAG Yongsan
Col. Michael E. Masley, USAG Yongsan commander, Woo Jong-soo, Chief of Yongsan police station, and Park Seok-kyu, chairman of Yongsan-gu Council, lead a group of approximately 30 hikers up Mount Namsan starting the campaign to clean up Mount Namsan and prevent forest fires during a Namsan Hiking event, Nov. 7. (U.S. Army photo by Cpl. Lim Hong-seo)
One of the necessities for any business today is building a web presence. There are several companies out there who still don’t understand how crucial this can be for their business. This is especially true when it comes to localizing your brand. Search engine optimization is a critical part to being successful in the 21st century, especially when you still want to keep the local customers.
If you’re not familiar with SEO geotargeting; it revolves around content that offers search engine optimization and then delivers it to web site visitors who happen to be in that particular location. This could be a country, region, state, city, community, zip code, or several other similar traits. The end result is organic SEO for your business.
There are only a few people who utilize the Yellow Pages these days, and it’s all because of the Internet providing less work. This is where SEO geotargeting comes into play for your business. Once you have everything in place it’s very easy to be discovered in Google or in Google maps. In fact, there will be very little effort on your part.
One of the best options today is Google Places. It’s an SEO tool that is free and can help millions of viewers find your business or service. All you have to do is create a professional business listing. There is no need for a website at all, so it only takes a few minutes of your time.
Most people believe that listing something with Google Places is going to take up too much time and effort. Actually it’s quite simple, and it can all be done without a professional website. We imagine your company is already on Google somewhere, but it’s important to validate your listing. This is done by making sure the content is up to date and all the details of the service are correct. Once this section is verified you will start to see improvements.
Sign up and easily push your SEO marketing success to the next level. It only makes sense that potential customers that can see where you are located will connect credibility to your business. If they can’t find you there prospects really don’t know how established you are or if you are simply some fly by night business. Confidence is key in situations like this. Taking the guesswork out of the equation can bring new customers to you.
When the listing is in Google Places any potential prospect will be able to access your information. Best of all it’s completely user-friendly, so customers won’t have a difficult time navigating to your contact information.
Utilizing tools like this for your SEO campaign can change your business in the upcoming year. Even though it is not an undeniable fact, reports have shown that a simple address listing can make a huge difference in the confidence of those looking at your information. In the end it simply makes your business and website look more legitimate.
So if you’re serious about search engine optimization and would like to help your business grow, Google Places should definitely be added to your SEO campaign. Your new geotargeting approach will make a major difference.