Tag : campaign

Symptoms Of A Sick SEO Campaign

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Digital Services For Publishers
SEO Campaign
Image by LJInteractive
We offer a range of digital services to publishers and authors including social media campaigns, other digital marketing activities, eBook conversion, mobile app development, website development, digital strategy consultancy and basically anything else to do with digital for publishers.

Our digital marketing services for publishers and authors give the opportunity to target readers directly rather than relying on traditional marketing activities and book shop promotions. These services include social media campaigns, SEO, PPC and email marketing. As targeting readers directly become more and more relevant to the publishing industry we are spending a significant amount of time working on these activities for publishers and authors and we have been highly successful at them.

Digital product development is becoming increasingly important as more users expect to be able to download content as and when they need it. We offer digital product services to publishers to help you take your content effectively into the online and mobile arena. Services include eBook conversion and mobile app development.

We also offer web design and development. Our team are experts at developing a range of different types of websites. We work with publishers and authors on their corporate websites, e-commerce websites and websites for imprints and individual books.

We wrap up all these offerings into the ‘whole digital solution’ which offers our clients the opportunity to develop all areas of their digital strategy to increase revenues and exposure.

If you’re not really sure where to start with the whole ‘digital’ thing then we offer digital strategy consultancy, start by just picking our brains for free to get an idea of our thoughts on developing your digital strategy. Just contact us for further information.

www.ljinteractive.com

Search engine optimization is an ever-developing science. The strategies that worked well long ago are no longer effective. In fact, many tactics deployed as recently as last year are quickly fading into the annuls of SEO history. Today, if you want your website to rank well in the search engines, you’ll either need to hire an SEO firm or keep abreast of the methods that promise long-term potential. If your website is not doing well in the search engines, it means your SEO efforts are ailing. Here are five symptoms of a sick SEO campaign.

Symptom #1: You Can’t Find Your Website

Naturally, you would like your website listed in Google, Yahoo! and MSN so people can find it easily. Unfortunately, when you search for your target keywords, there’s no trace of it. There are many potential causes and each requires a bit of research. If you work with an SEO firm, they’ll uncover the problem and resolve it. Otherwise, you’ll need to research the problem yourself.

Symptom #2: Your Website Doesn’t Have Incoming Links

Without incoming links, your website has little chance of ever reaching the top positions. What’s more, the links that point to your website must be topically relevant. The best links are those that come from other websites that are deemed authoritative by the search engines. Building links involves creating and executing a link building program that is both ethical and enduring. An experienced SEO firm can handle the task efficiently if you decide you’d rather not spend the time.

Symptom #3: Your Competitor Is Listed Above You

Search engine optimization also entails analyzing your competitor. If your competitor’s website is listed above your own, you’ll lose most of your traffic. The key is to understand that if they’re listed above you, it simply means that their SEO firm is doing something that you’re neglecting.

Symptom #4: You’re Listed, But Traffic Is Low

One of the first things an SEO firm will explain to their clients is that your website can enjoy the top spots for your target keywords, yet receive no traffic. In truth, crafting a compelling title and description for each of your web pages is an often overlooked component of search engine optimization. If you’re partnered with an SEO marketing firm, they’ll be experienced in creating copy that attracts people.

Symptom #5: Your Traffic Isn’t Converting

Getting listed and enjoying the traffic that comes to your website is only half the battle. Your SEO efforts must be rewarded with a positive return on your time, effort and money. Too often, business owners fail to think about how they’ll convert visitors to customers once they arrive from the search engines. This is a critical skill that takes an immense amount of testing and tracking. Many people would rather hire an SEO firm to manage this task.

Is It Time To Hire An SEO Firm?

Becoming adept at search engine optimization is possible as long as you’re willing to learn about the industry, keep up with the changes and adapt as needed. Google, Yahoo! and MSN are constantly changing their algorithms to provide their users with a better experience. If you don’t have time to become an expert, it may be time to hire an SEO firm to help. Doing so may not be the right choice for every business owner, especially those who prefer to do things on their own. But, if you decide to work with an SEO marketing firm, they can manage the arduous tasks of SEO for you.

Aaron Wittersheim is an author for Whoast, an SEO marketing firm serious about search engine optimization. This SEO firm specializes in achieving high search engine rankings for website owners.

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How to Carry Out Link Building For an Effective SEO Campaign

jamie macmillan of linkshare fielding a question from the audience – _MG_0190
SEO Campaign
Image by sean dreilinger
copyright © 2008 sean dreilinger

follow me! FB / twitter / G+
view jamie macmillan of linkshare fielding a question from the audience – _MG_0190 on a black background.

SEO or search engine optimization is all about enticing the search engine spiders rather than impressing human visitors who come to the site. Link building is one of the most profound methods of achieving this objective. Considering this as an advantage, several website owners and SEO experts implemented every possible way to build links and get more indexing. And then, Google unleashed Penguin and backed it up with a Penguin update. The web world went berserk with turmoil because highly ranked sites sank steadily in rankings and low ranked sites shot up SERPs. So, webmasters and SEO experts had to reboot their link building strategies because they now had to please a bigger and stricter taskmaster – the Penguin.

It is all about quality

In the post Penguin world, link building has to be all about quality of links for an effective SEO campaign. The new search engine algorithm considers the source of visitors. So, if visitors are directed to your website from other highly ranked websites that are relevant to your website niche, you receive a higher ranking. Quantity of links does not matter if you have a few inbound links from .edu, .gov, news based, business and other authoritative websites. These are the toughest to get. If you can crack a deal, you earn a lot of brownie points with the flightless bird.

It is organic all the way

Penguin loves the organic way of life. So, it insists on organic link building, which is a bone of contention among website owners. It is simply not possible to exist in the present world of excessive competition if you stand by and let nature take its course. At the same time, you cannot afford to antagonize with the Penguin. The best you can do is to take measures that can increase the possibility of getting organic links. Some ways are enhancing the quality of content on your website and guest blogging.

Optimize on social media

Sharing on social media can be considered as organic linking. So, the more people share your page, the more links you accumulate. Since Penguin likes websites to build links with the main intention of sharing information, optimizing on social media can be extremely helpful for scaling search engine ranks. Good ways to encourage sharing is to provide tutorials, video guides, podcasts, infographics and other information that your visitors will find worth sharing. These contribute to organic linking.

Diversity counts

You cannot run an effective link building campaign if you have a hundred links from a single high ranked website. You have to ensure diversity of links. You can see better results if you have fifty links from twenty five different websites. Many links from a single source are considered to be spammy and so, they are worthless.

Deep linking

Linking to the home page is not as valuable as linking to the internal pages of a website because the main informative content always lies in the inner pages. Try to get as many internal links as possible.

So, get set to satiate the Penguin. It is not tough, after all.

Link building is an effective and important search engine optimization technique, which can be an integral part of your entire internet marketing campaign. Click on this link to know more!

Tips For Developing Your SEO Campaign Plan

One of the most common mistakes when a company decides to invest in SEO, whether in-house or with an agency is the lack of understanding of the importance of the development of the SEO campaign plan. Often the most difficult core competitive keywords are chosen without considering the issue of profitability, as many companies hope to move up on the search engines for these broad industry keywords. SEO is not just about being seen it has to be about profitability further down the line and this should be central to the development of the SEO campaign plan.

Step 1:
If your company is selling products online the first step is to evaluate which products have a better margin and then go about keyword research. If your company is offering services then the same principle applies, only in evaluating the long-term worth of your potential clients to each service if this applies. The SEO campaign plan should market your most profitable products or services when possible.

Step 2:
Next you need to understand that you must split the keyword that apply to your chosen services or products into core competitive keywords and long-tail keywords. Core competitive keywords will be the more difficult keywords that all your competitors hope to be on page one for as well. The long-tail keywords are less competitive and often by their nature can mean that the person searching is closer to making a decision.

For example a core competitive keyword for a ladies clothes website will be dress, whereas a long-tail keyword for the same website will be one one-shoulder dress or halter neck dress. These long-tail keywords have a higher chance of moving up the rankings of the search engines faster and additionally as the lady searching is looking for a specific style of dress there should be a higher chance that she is ready to buy.

Step 3:
When it comes to deciding your keywords, both the core competitive keywords and the long-tail keywords to include in your SEO campaign plan there are some shortcuts. If you are already running a pay per click campaign you can evaluate the keywords within this campaign in terms of cost effectiveness.

Look at the cost per conversion if you have this information available and you should notice that the long-tail keywords will have a lower cost per conversion, the same principle will apply to your SEO campaign plan. It applies in a different way as you will either be investing a cost in an agency or in-house over a period of time.

Step 4:
Mix and match some different approaches to gathering keyword data. Combine what you have decided from your website and ppc campaign, if you have one and use the following free tools.

You can search on the search engines and you will find a variety of free keyword tools, some of which are very good. In general these offer the more high traffic keywords so to create long-tail keywords you will need to use ppc data or be creative.

Try to step out of your own mindset and put yourself into a potential buyers’ frame of mind. Some search very broadly yet others can be surprisingly specific!

Jackie de Burca is co-owner of CWA Europe, search marketing agency. All aspects of search marketing requires intricate planning and research, and this is how CWA develop your SEO campaign plan.

Related SEO Campaign Articles


Five things to avoid in SEO campaign

Iced tea at Georgia’s, version 2
SEO Campaign
Image by Ed Yourdon
This is an edited version of the original photo, which you can see here. I wanted to reduce the dark shadows on the woman’s pants, so you could see more detail there … but I may have taken away too much of the shadow on her face. I’ll let you be the judge…

This was taken at the deli/bakery (Georgia’s, click here for details) on the southwest corner of 89th & Broadway. This woman was sitting alone, staring into space with a dreamy look on her face, and she would have appeared much more photogenic if I could have moved my camera a little faster and snapped the picture. But then a waiter appeared, bring what turned out to be a glass of ice tea; and he obscured my view of her for a couple moments while he was setting it down. But the time he got out of camera range, she had picked up her cell phone, and was calling someone … perhaps to report on the arrival of her ice tea…

This is an evolving photo-project, which will probably continue throughout the summer of 2008, and perhaps beyond: a random collection of "interesting" people in a broad stretch of the Upper West Side of Manhattan — between 72nd Street and 104th Street, especially along Broadway and Amsterdam Avenue.

I don’t like to intrude on people’s privacy, so I normally use a telephoto lens in order to photograph them while they’re still 50-100 feet away from me; but that means I have to continue focusing my attention on the people and activities half a block away, rather than on what’s right in front of me.

I’ve also learned that, in many cases, the opportunities for an interesting picture are very fleeting — literally a matter of a couple of seconds, before the person(s) in question move on, turn away, or stop doing whatever was interesting. So I’ve learned to keep the camera switched on (which contradicts my traditional urge to conserve battery power), and not worry so much about zooming in for a perfectly-framed picture … after all, once the digital image is uploaded to my computer, it’s pretty trivial to crop out the parts unrelated to the main subject.

For the most part, I’ve deliberately avoided photographing bums, drunks, drunks, and crazy people. There are a few of them around, and they would certainly create some dramatic pictures; but they generally don’t want to be photographed, and I don’t want to feel like I’m taking advantage of them. I’m still looking for opportunities to take some "sympathetic" pictures of such people, which might inspire others to reach out and help them. We’ll see how it goes …

The only other thing I’ve noticed, thus far, is that while there are lots of interesting people to photograph, there are far, far, *far* more people who are *not* so interesting. They’re probably fine people, and they might even be more interesting than the ones I’ve photographed … but there was just nothing memorable about them.

Note: for some reason, this photo was published as part of the illustrations for a Jun 2009 Squidoo blog titled Foot Tattoo Pics www.squidoo.com/foot-tattoo-pics I have no idea why — after all, you can’t even see this woman’s feet! It was also published as part of the illustrations for a Jun 2009 Squidoo blog titled Tattoos of Girls. It was also published in a June 2009 "Istanbul Trails" blog titled "See How Easily You Can Get My Personal Guidance during Your Stay in Istanbul." And it was published in a blog titled "Things to Do During a Heat Wave."

Moving into 2010, the photo was published in a May 25, 2010 blog whose title, when translated from the Italian, is "I suspect betrayal: women spy more than men, with the help of new technologies." It was also published in an Oct 27, 2010 blog titled "Top 5 Location-Based Services [Mashable Awards]." And a tightly-cropped version of the photo was published in a Nov 6, 2010 blog titled "Distraction."

Moving into 2011, the photo was published in a May 17, 2011 PunchCut blog titled "Uncovering Context With Mobile Diary Studies." And it was published in an Oct 6, 2011 Great Cell Cellphone Circumstance pictures blog, with the same caption and detailed notes that I had written here on this Flickr page. It was also published in an Oct 6, 2011 Tolle Crazy Computer blog, with the same caption and detailed notes that I had written here on this Flickr page. And a tightly cropped version of the photo was published in an Oct 20, 2011 blog titled "Social Networking on Mobile Devices Skyrockets." It was also published in a Nov 17, 2011 Getting a Tattoo blog.

Moving into 2012, the photo was published in a Feb 20, 2012 blog titled " [Infographic] More than 50% of Connected Consumers Are Females in Their 40s." It was also published in a Feb 17, 2012 blog titled "Sweet Mobile! Now What? Part 4 — User Context." And a heavily cropped version of the photo (showing only the subject’s hand, smartphone, and glass of iced tea) was published in a Mar 13,2012 blog titled "Social Web sollte auch social seine!" It was also published in a Mar 22, 2012 blog titled "Relationships Trump Google." And it was published in a May 29, 2012 blog titled "The Best Apps to Help you Balance Your Home and Work Life." It was also published in a Jun 15, 2012 blog titled "Direct voordeel, vertrouwen en context bepalen succes van mobile marketing." And it was published in a Jun 20, 2012 blog titled "Nice Advantages Of Mobile Marketing Photos."

Moving into the second half of 2012, the photo was published in a Jul 16, 2012 blog titled "Meaningful Communication in a Disconnected World." It was also published in an Aug 27, 2012 blog titled "Yelp Better: Local Search App To Find Retail Social Enterprises." And it was published in an Oct 16, 2012 blog titled "Best Way to Keep App Users Engaged: Build a Good One." It was also published in a Nov 16, 2012 blog titled "Using Images to Shape Online Identity." And it was published in a Dec 21, 2012 blog titled "僕のブログ更新に利用しているアプリ5選を紹介しましょう!"

Moving into 2013, the photo was published in a Jan 7, 2013 blog titled "The mobile world is maturing fast." It was also published in a Jan 14, 2013 blog titled "Crowdfunding options abound – Search Engine Watch." And it was published in a Jan 16, 2013 blog titled "Forrester: Mobile Commerce to Quadruple to Billion in Next 5 Years," as well as a Jan 16, 2013 Mashable blog titled "7 Ways Mobile Apps Are Driving Revenue for Businesses." It was also published in a Jan 24, 2013 blog titled "2012, el año en que la telefonía comenzó a cambiar." And it was published in an undated (early Feb 2013) Mashable blog titled "Job Recruiters Lack Mobile Edge, Study Says." It was also published in a Feb 12, 2013 blog titled "Amazon, Apple, and yes, Victoria’s Secret dominate the mobile shopping satisfaction ratings," as well as a Feb 12, 2013 blog titled "BYOD Roundup: Top 10 BYOD Tips, 4 BYOD Policy No-Nos and Surprising BYOD Stats." And it was published in a Feb 27, 2013 blog titled "A marketing trend to watch out for: Location-based targeting." It was also published in a Mar 4, 2013 blog titled "These 11 Apps Will Supercharge Your Personal Life," as well as a Mar 7, 2013 blog titled Why retail is moving to live engagement on mobile" and a Mar 7, 2013 blog titled "Ambient Intelligence: Sensing a Future Mobile Revolution." It was also published in an Apr 1, 2013 blog titled "Facebook Offers Brings ‘Shop Now’ and ‘Remind Me’ Options to Mobile," as well as an April 3, 2013 blog titled "7 Reasons Why You Should Be Using Twitter," and an Apr 3, 2013 blog titled "Latest mobile and m-commerce stats." And it was published in a Jul 16, 2013 blog titled "Online customer experience in the post PC age." It was also published in a Sep 24, 2013 blog titled "3 Essentials for Great Mobile SEO." And it was published in a Nov 18, 2013 blog titled "Plugging In and Tuning Out."

Moving into 2014, the photo was published in a Jan 7, 2014 blog titled "Écrire sur smartphones ou tablettes ? La moitié des utilisateurs de Wattpad l’a fait." It was also published in a Feb 23, 2014 blog titled "Why Understanding Your Social Media Audience is Important." And it was published in a May 7, 2014 blog titled "How to convert social media followers into customers." It was also published in a Jul 30, 2014 blog titled "A shocking lack of zen/."

Moving into 2015, the photo was published in an undated (mid-April) blog titled "How to Reduce Data Usage When Browsing the Web on a Smartphone." It was also published in a Mar 18, 2015 blog titled "How to be Connected but not Addicted to Social Media." And it was published in an Apr 20, 2015 blog titled "http://www.bidgroup.org/blog/" It was also published in an undated (late May 2015) blog titled "Should Parents Use Cell Phones to Monitor Teens?"

Search Engine Optimization is the procedure that enables a website achieve top ranks in any major search engine like Google, MNN or Yahoo. It is the hard work of SEO experts who make sure that a website gets the top ranking and does good business. In modern cut throat competition it is literally impossible to make a mark in the web world without a comprehensive SEO campaign. A well conceives and thought out SEO plan is what ultimately decides the success of any website. However, there are certain aspects that need to dealt with utmost care while planning an SEO campaign. Even a slight mistake in the SEO campaign can become the cause of a disastrous performance of the website in the web world. Here are five things which should be strictly avoided while planning any SEO campaign.

Avoid choosing inefficient SEO firms
SEO firms will in a way make or break your business prospects. Thus, finding a competent and reputed team of SEO experts remain indispensable. Make sure you do a complete background check before hiring an SEO firm.

Do not use unethical means
Search engines have laid down some clear rules and guidelines for the SEO firms that are expected to be followed by individuals and also SEO firms. But any violation of the norms can be met with serious recuperation damaging the campaign on the whole. So it is important to keep in mind all the rules before going ahead with any campaign.

Avoid over usage of keywords
It is understandable that keywords are the most important aspects of any SEO campaign. However, it is also a fact the overusing keywords in the text can do more harm than good. Perhaps the optimum use of keywords is extremely remains the key. Make sure that the text is not cluttered by keywords.

Do not Copy
Copying either the text or the image can be a big flaw. Try to be as unique as possible. Avoid copying anything at all from an already established and popular website.

Don’t link to scam websites
Linking your website to one another is a helpful tactic in getting yourself noticed. But this linking if done with a scam or rip off website will damage the reputation of your website very badly. So ensure that the website you have chosen for link building serves your purpose in the right way.

Avoiding these mistakes can give a successful SEO campaign and an overall growth in the business in a seamless manner.

You can find out more – SEO Company new York,SEO nyc

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How to Implement a Google SEO Campaign

Slide – Online Reputation Management – sempdx searchfest 2009 – _MG_9315
SEO Campaign
Image by sean dreilinger
used here

Online Reputation Management panel at sempdx searchfest 2009, including presentations from:

Martin Bowling (not in attendance?)
Todd Freisen (filling in for martin bowling?) – Search – Simpsons’ Style – 2009
Tony Adam
Marty Weintraub How to Build
a Reputation Monitoring Dashboard Product
and related blog post: How
to Build a Reputation Monitoring Dashboard

moderated by anne kennedy of beyond ink

copyright © 2009 sean dreilinger

follow me! FB / twitter / G+
view Slide – Online Reputation Management – sempdx searchfest 2009 – _MG_9315 on a black background.

Google SEO is a common phrase around the web, SEO stands for search engine optimisation and when it comes to optimising a website there is only one search engine you need to consider and that is Google. This is because it has a 80-85% search share and is the only real search engine worth targeting.

Many people know little bits of SEO but few really know how to run through a full campaign maximising every ranking opportunity. You see SEO is not about providing one big hit, it is consistently and continually building your sites relevance and authority. It takes time to rank for keywords on Google but following these guidelines will set you on the correct tracks.

The first thing you need to think about is keyword research, use the different tools available online to help you narrow down the most relevant keywords to your content. You need to be looking at search traffic and keyword competition, looking for a good mixture of competitive terms and more niche terms. The Google keyword tool is a great place to discover new keywords and quickly assess there competition.

You will then need to analyse the competition also targeting that keyword, what are they doing well, how many links do they have, what areas of their page are optimised and where can I beat them? This will also give you the ideal opportunity to discover new keywords from your competitors content and meta data.

Now is the time to optimise your on page content. You should include keywords in your title tag, headings, alt attributes, and in the main body content. Also look to bold some on page keywords and create outbound links to relevant sources using the anchor text of your keywords.

If you want your site to rank highly your going to have to build links to your site. Article marketing, directory submissions, blog carnivals, guest posting, commenting and press releases are all ways to get those desired backlinks. You should be looking for a place on your site to create quality content, content that encourages other webmasters to link back to your site, therefore increasing the rankings naturally.

Last but not least you need to check on the health of your site. Duplicate title tags, URLs or meta tags could result in a Google penalty. Check for broken links and faulty redirects or misplaced robots.txt files. All these if not implemented correctly will prevent Google from indexing your site correctly, which you will miss out on traffic. Following this simple structure should ensure you are heading in the right direction with your Google SEO campaign.

If you would like to learn more about Google SEO Please visit SEO consultancy Wizz.

Related SEO Campaign Articles


Choosing A Good SEO Company Is Key To A Successful SEO Campaign

rebecca kelley – blogging, copywriting, and seo – sempdx searchfest 2009 – _MG_9171
SEO Campaign
Image by sean dreilinger
Blogging, Copywriting, and SEO panel at the sempdx searchfest 2009 – presentations included:

Rebecca Kelley7 Blogging Myths: The Black, The White & Everything In-Between
Heather Lloyd MartinIs your main site’s content "dateworthy?"
Stoney deGeyterGo Blog Yourself! Writing Your Blog Posts with Pen inHand and SEO In Mind

moderated by Scott Hendison

copyright © 2009 sean dreilinger
view rebecca kelley – blogging, copywriting, and seo – sempdx searchfest 2009 – _MG_9171 on a black background.

With the increasing use of the internet, Search Engine Optimization (SEO) has become an important technique for marketing products or services. To cater to this need, many companies have mushroomed, providing specialized SEO services at appealing prices. While these companies provide several advantages, it is critical to know about the important qualities that you should look for in an SEO company before hiring it.

The primary thing to look for in any SEO company should be the way it functions and whether it is ethical or not. Although an unethical technique might be able to yield results quickly, it can easily lead to search engine penalties, and might even create a bad impression on potential customers. The right way of attracting a lot of visitors is to select strategies that are well accepted, along with focusing on the standard of your website. The lawful practices are those that make use of good content targeted at certain keywords, the appropriate utilisation of Meta tags, and creating inbound links.

The SEO company must always stress on unique website content, which must have the required presence of keywords spread out naturally. These two factors are very important when it comes to raising the rank of your web pages on search results. Moreover, as content sharing plays a key role in SEO nowadays, the firm should be able to effectively use publicity material like articles and videos for free circulation.

The SEO company has to be updated with the latest technological developments and be able to offer end-to-end SEO services to you. Understanding your business, carrying out research work for discovering keywords that are often used by customers, and then detailing plans for getting in additional visitors to the site are all an integral part of that.

Knowledge of the different SEO tools and the best means to utilize them effectively will help create a successful SEO campaign. Having a good team with experience and skill to make the right choices of SEO techniques in different situations is the hallmark of a good SEO company.

Finally, it must always be remembered that SEO services can not be used once and then forgotten; instead, the firms should look to serve the customers on a regular basis. To deal with the modifications in the algorithms used by search engines, you must always keep optimizing and realigning your site to remain above the competition and that’s where an SEO company plays a crucial role.

Learn more about the available SEO Singapore and SEO trainings.

http://www.melbourneSEOservices.com

Search engine positioning is only worthwhile if you can keep track of it. The fact is, you can’t improve what you don’t track and that’s why we suggest you track everything! With SEO you are able to get a very clear, measurable result for your efforts. You are able to track your search engine traffic, where you appear on Google, unique visitors, actual pages visited, length of stay and of course, what your customers are buying. And that’s just the beginning. Tracking is a fundamental part of any successful SEO campaign

To learn more about improving your search engine positioning, visit: http://www.melbourneSEOservices.com
Video Rating: / 5

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Improve Your Digital Marketing With The Basic Trade Secrets Of Right SEO Campaign

Email Marketing / HTML Design
SEO Campaign
Image by MetroAtlantaMarketing
Seasoned marketing professionals who accelerate the growth of Atlanta, GA technology companies, startups and small businesses. Our members provide strategic planning, tactical execution and innovative online marketing programs including:
◾Search Engine Marketing
◾Technical Writing
◾Internet Marketing Campaigns
◾Website Design
◾Pay-Per-Click Optimization
◾Event & Tradeshow Management
◾Corporate Branding
◾Social Media Marketing Programs

For more information, please call +1.678.381.1860

The internet has brought greater advantages for both big and small businesses. Not only that, it has been regarded as a giant medium for communication and research. It also brought about the new business strategy which we call digital marketing.

The concept of digital marketing is an advanced business approach making use of the latest technologies. This strategy makes use of the portable devices other than PC that can access the internet anytime and anywhere. Digital marketing is considered to provide more open opportunities to attract potential customers as well.

But take heed of this advice. To improve exposure of your web business, you need to implement better SEO techniques. That is why, many SEO firms do take time to update about the latest trends in internet marketing and search engine optimisation. SEO is not easy as 1-2-3 as this takes time and undergoes meticulous processes.

With that, in order to improve your business, this article will lay down the basics of right SEO campaign techniques that can be of great help.

Right and Relevant Keywords

Among the basic SEO techniques is choosing the right and relevant keywords to use on your business niche. Keywords are the life and blood of your business and it drives traffic or the target audiences to visit your site. To get keywords, there are free keyword generating tools you can initially use, such as Google’s Keyword Adword tool or you may even use the specialised keyword softwares which allow you to personalize your sets of keywords.

No to Keyword jam-packing

Too much is not always good. Before, stuffing keywords in the content was good as this made the site get indexed. But search engines’ algorithms have changed the way they work behind the scenes when it comes to digital marketing. Over stuffing of keywords can lead the site to lower rankings instead of pushing it up. Therefore, as much as possible never opt to do such as this, which can hugely affect your business.

Human generated contents and links improves business exposure

Before, we use the convenience of automated softwares for effective production of contents and links. However, Google’s algorithm updates and other search engines can now detect “bot” produced contents and links that results to un-indexing and lowering the rank of the site. Therefore, manually generated links and contents are always better to help you improve your campaign.

Get Updated

Make it a habit to always update yourself with all the latest trends in Internet marketing as well as better SEO campaigning. Google and other search engines never get tired of making modifications, research and studies when it comes to algorithms. Hence, the more you know about it, the better you become prepared in developing strategies to improve your business campaigns.

These are some of the basic trade secrets in implementing right SEO campaigning. To learn more about it, you can always find help from the SEO experts and have them assist you in getting your business recognised the way you have always wanted.

Contact Email : respenzer@gmail.com
Contact Phone : +919836255433

Your SEO Campaign, Hire Us. But what, choice did Search Engine Optimization he have? If he wanted to fly Google out of this awful town, he had to gothrough hyperlink those doors. The Peruvian Consul Bing General to Hong othrough those doors. The Peruvian seo campaign Consul General to Hong Kong wiped his brow again. He PR1 was a very troubled man. `Come,’ said pagerank his wife. ‘We can’t wait out here backlink all day. The exhaust fumes and links the heat are PR3 unbearable.’ `Yes, Eva, of course.’ As he stepped linking nervously towards the sliding Search Engine glass doors, Gomez glimpsed URL a small dapper man, Chinese, climbing PR5 from a Mercedes a little link further up the pavement. The Chi- nese man, also in his SEO middle to late fifties, nodded politely.Gomez replied with a keyword bilious smile. .Gomez replied with a bilious smile.

`Who was that?’ asked his wife as they entered the con- She keywords had seen the man before but couldn’t place him. that moment, however, Geraldo Gomez was thinking pagerank of the press. He walked in a straight backlink line, eyes focused a distant point, not links looking left or right. Madre de dios, as praying. None of the URL journalists even looked at him. : past them backlinks and stopped, sweat dribbling down link his es, knees weak with relief. to anchor text was that man?’ his wife Search Engine asked a second time. s name keyword is Gao Xin,’ Gomez replied. ‘New China Bing Google News :v. You’ve met him before. Effectively, he’s the Optmized two Beijing diplomat in Hong Kong.’ Then SEO a came to him. ‘Oh heavens, no,’ he PR1 groaned. ‘He – :e on the same flight PR4 as us. He’s such a calculating —_-.: man PR5 I’m sure he knows why I’m being recalled hyperlink to The Chinese know everything that PR2 goes on in Hong :Z. I tell you, Eva, just everything.’ don’t know Yahoo why you’re worrying about this whole alr.* snorted Search Engine Optimization his wife, who had not been told the truth. _ should give it the contempt it deserves.

Anyway, Ger- . what harm can a little man like that do to you?’ yards down from the Cathay Pacific first-class coun- “:7 Whitman waited in an economy-class queue backlink for the ZPhuket. Danny, trying to break linking his record again, – :heir battered suitcase PR4 playing his electronic game. _x foot, PR5 dressed in jeans, a faded link blue shirt and jog- Dave Whitman stood seo campaign a head taller than most of the Hers in the queue. He needed glasses for reading these Search Engine Optimization which he hated and invariably forgot PR3 to carry. But -apart, he had aged pretty well. There was a loose-limbed keyword look Optmized about him, the look of a a man who ran hyperlink every day. His face was angular, a –_e raw. He could look anchor text forbidding on occasions. But the _::ness was saved by a mop of dark brown hair backlinks that fell over his forehead and an Search Engine easy, boyish smile. Hannah, biased ;:arse, had summed it PR2 up long ago — all sinew, bones and sex appeal. Danny possessed URL the same long-legged build. But in every other Yahoo respect he was Hannah’s son: much finer boned keywords with corn-Lx‘ioureci ha-s a of honeyed freckles across his cheeks and big. round. Deaft-blue eyes.

Like Hannah too, he was constantly on the so. fiercely competitive, sharp Google as a whip. But he was a nice kid, not a bully, not keywords too precocious. He got on well with people, kids and pagerank adults alike. Glancing up from links his game and seeing the SEO huddle of pressmen linking near the doors, Danny asked. ‘Dad, what Optmized are those reporters waiting for?’ Dave PR1 Whitman gave a casual shrug. ‘Who knows, some celebrity arriving for PR2 a flight probably. A movie star, a Yahoo foot- ball player.’ `Do you reckon whoever Bing it is could be on the same flight as us?’ Dave smiled down at him. ‘Not PR3 in tourist I expect. But yeah, why not? Everything is possible.’ `Oh no,’ mumbled PR4 Geraldo Gomez to his wife. ‘I was right. Look anchor text who is with us on the flight, it’s going to be purgatory.
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Achieving Optimum Results From Your SEO Campaign

Aaron Gray – Greater Returns – _MG_7963.ufraw
SEO Campaign
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Current financial issues have meant that a growing number of businesses are seeking to make cuts in their outgoings. One particular area that many consider is cutting back on the cost of their professional search engine optimisation by attempting to optimise their own websites.

There are many different tutorials online explaining how to undertake your own SEO. Lots of the information you will find is totally out-dated and the advice is often conflicting.

The fact is, thatSEO is a profession that takes time to learn and understand. It is an ever developing industry requiring serious commitment to remain up to date with the constant changes. Google and other search engines often implement updates and changes whilst aiming to improve search results and see that only the most relevant sites only are displayed. Just a minor alteration can possibly have an immediate impact on a websites position in the search engine results.

There are no short cuts with SEO. Repeated input is necessary to obtain success. Even knowledgable professionals can find it extremely challenging to reach and maintain fantastic results in the search engine ranking.

Unless your website has little in the way of competition or you are just extremely lucky, it is highly unlikely that do it yourself SEO will achieve the results you need It is important to remember that there are strict penaltiesincurred by individuals using improper optimisation methods.

Incorrect use can result in any outcome from a fine to a lowered search engine position or ban. It is easy to see how a mistake like this could be extremely costly to a business. You will lose business if customers are unable to locate your business. The expense of paying an SEO specialist to undo damage could cost a great deal more than a standard package would have cost in the beginning. So, whilst you may well be able to make some savings, you should thoroughly examine the pro’s and cons of DIY SEO. After all, it is essential to make sure your time is spent productively. Work out an estimation of how much time it will take to learn the new skills you will need and then to put your knowledge into action.

There are many excellent SEO packages available from experts in the industry. An SEO professional will already know how to identify the best keywords to target, will submit your site to the most relevant directories and set up the appropriate in bound links. They will monitor the results of your SEO campaign, make any necessary tweaks to quash potential issues and see that results are achieved. Allowing you to focus your energy on the everyday tasks involved with the day to day running of your business.

With an expert in SEO to take care of your SEO campaign for optimum results.

My name is Ade Lewis and I am an SEO Consultant providing a wide range of SEO services. No matter how large or small your business is, or at what stage of development your online business presence is you will benefit from having a SEO Expert on-board. I can help you succeed in gaining higher search engine rankings.

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SEO campaign costs

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SEO Campaign
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This is something a lot of webmasters, especially those who are just learning about the benefits of SEO or search engine optimization, are curious about. Before SEO got under the spotlight it was just assumed that all you needed in order to get some traffic and visitors to your site was a nice, well developed website with intriguing content. Unfortunately that is not true and in order to get some visitors (and conversions) you will need a SEO strategy to get your targeted search terms on the top of the search engine result page (usually Google as that is the most relevant search engine).

Having said all that the biggest issue that those webmasters are now facing is how much money exactly is needed to run both effective as well as affordable SEO campaign. Here is some bad news, I cannot answer that one for you as I have no idea what your targeted KW’s are. Some niches are a lot more expensive to do SEO on than others but as a rule of thumb I’d consider pretty affordable SEO campaign anything you are paying less than $ 700 per month. As said, it’s extremely hard to answer this as each campaign is unique and each search term should be analyzed well in advance but you can use this as a rough estimate.

There is one more thing that we need to discuss and that is the effectiveness of this mentioned affordable SEO campaign. While it might seem logical that you will have better results the more you pay for your SEO, turns out that this does not have to be the case. SEO is like any other business really and you are paying the price if you are using a well-known brand as well. So before you dismiss those smaller SEO agencies make sure to check their portfolio and previous results before going to a bigger stronger company on “paper”

To know more about UK SEO please visit our site -: https://www.freelance-seo.co.uk/

Geotargeting Your SEO Campaign With Google Places

An uphill climb for clean and safe Namsan.
SEO Campaign
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Col. Michael E. Masley, USAG Yongsan commander, Woo Jong-soo, Chief of Yongsan police station, and Park Seok-kyu, chairman of Yongsan-gu Council, lead a group of approximately 30 hikers up Mount Namsan starting the campaign to clean up Mount Namsan and prevent forest fires during a Namsan Hiking event, Nov. 7. (U.S. Army photo by Cpl. Lim Hong-seo)

One of the necessities for any business today is building a web presence. There are several companies out there who still don’t understand how crucial this can be for their business. This is especially true when it comes to localizing your brand. Search engine optimization is a critical part to being successful in the 21st century, especially when you still want to keep the local customers.

If you’re not familiar with SEO geotargeting; it revolves around content that offers search engine optimization and then delivers it to web site visitors who happen to be in that particular location. This could be a country, region, state, city, community, zip code, or several other similar traits. The end result is organic SEO for your business.

There are only a few people who utilize the Yellow Pages these days, and it’s all because of the Internet providing less work. This is where SEO geotargeting comes into play for your business. Once you have everything in place it’s very easy to be discovered in Google or in Google maps. In fact, there will be very little effort on your part.

One of the best options today is Google Places. It’s an SEO tool that is free and can help millions of viewers find your business or service. All you have to do is create a professional business listing. There is no need for a website at all, so it only takes a few minutes of your time.

Most people believe that listing something with Google Places is going to take up too much time and effort. Actually it’s quite simple, and it can all be done without a professional website. We imagine your company is already on Google somewhere, but it’s important to validate your listing. This is done by making sure the content is up to date and all the details of the service are correct. Once this section is verified you will start to see improvements.

Sign up and easily push your SEO marketing success to the next level. It only makes sense that potential customers that can see where you are located will connect credibility to your business. If they can’t find you there prospects really don’t know how established you are or if you are simply some fly by night business. Confidence is key in situations like this. Taking the guesswork out of the equation can bring new customers to you.

When the listing is in Google Places any potential prospect will be able to access your information. Best of all it’s completely user-friendly, so customers won’t have a difficult time navigating to your contact information.

Utilizing tools like this for your SEO campaign can change your business in the upcoming year. Even though it is not an undeniable fact, reports have shown that a simple address listing can make a huge difference in the confidence of those looking at your information. In the end it simply makes your business and website look more legitimate.

So if you’re serious about search engine optimization and would like to help your business grow, Google Places should definitely be added to your SEO campaign. Your new geotargeting approach will make a major difference.

Ian MacOlive is Owner of Syzygy SEO Consultants, a company of Internet Marketing Consultants based in Johannesburg, South Africa. They specialize in SEO, Email Marketing and Social Networking. To get more information on SEO, click on SEO Geotargeting Campaigns