Death by Silo by @gapingvoid
Image by Geoff Livingston
Hugh MacLeod Riffs on Marketing in the Round by @ginidietrich and @geoffliving
An uncoordinated marketing campaign launch wastes valuable resources. Communicators must integrate across silos to develop strategic multichannel marketing programs. That’s why we wrote Marketing in the Round. Learn more today at marketingintheround.com.
The updates and posts you make on your social pages may link back to your website, but whenever a subscriber wants to access your website form anywhere else on the web, he or she will have to rely on the search engine rankings of your site. It is not always possible to navigate to the social page and then click on the links provided there. Therefore, in all cases, you need to use advanced services in search engine optimization of the website.
Keep your business ahead of market competition by upgrading your SEO management practices from time to time. Essentially, this means that even if you have been using the services of a set of SEO marketers, additional expert help is important to ensure the use of high quality services. A clever way to do this would be to call in an SEO analyst and get him to check through the ongoing SEO campaign of your business. The role of a SEO analyst is of great importance in every search engine optimization campaign. Here, are the three most important services that he will extend in perfecting the SEO management scenario within your company.
Website Reviews: The expert starts out by running a review of the main website of your company. It is important to mention here that every SEO campaign starts with website reviews. The experts check the content and design for performance across search engines before developing the rough plan of the campaign. However, once the campaign is on, you need to use the experience of an analyst in determining the ways in which the search engine performance of the website has improved using the new content. He will suggest further changes, which when incorporated, increases the cost-efficiency of the campaign.
Keyword research: Sometimes within the short span of three months, the keyword trends change massively in the market. Therefore, irrespective of the fact that superior quality content has been created using the old set of keywords, your website performs poorly in SERPs. The analyst undertakes a quick check of the keywords ruling the roost at such times, and provides the SEO management team with these key phrases.
Market Research: Sometimes the target audience that a certain campaign is aimed turns out to be the main reason for the failure of the campaign. Yes, if off-page optimization techniques used in your campaign targets at attracting the wrong section of the market, then all your efforts in SEO management go to waste. SEO analysts opine that whenever there is a lull in the SEO performance of a website, a separate approach to market research must be undertaken.