Does your SEO campaign need a full website audit?
Image by Go Local Search
Do you know who built your company site? Are you still in contact with the person or company who created your website? Do you understand the methodology that originally went into creating the site? Can you tell that I am leading you to read more about the importance of thinking about these questions? I’m sneaky.
Understanding how your site is put together is an important step in optimizing it for search engine visibility. But, not everyone knows their own website top to bottom, or from to as is the case. That’s where a site audit, and a socially awkward Internet geek such as myself, can help.
Read more of my thoughts here: www.golocal.com/seo-articles/does-your-seo-campaign-need-…
There is no magic bullet. When it comes to SEO campaign, it used to be you could do a lot of things with hidden text and keyword stuffing and just scraping results. There was the whole traffic equalizer phrase where you just scraped the search engine results and then fed them back to themselves and they ranked really well. But there is no magic bullet now when it comes to SEO.
SEO is hard work, it takes time. Building a business that adds value to people’s lives is hard work, it takes time. Life itself is hard work. You just need to understand, look if you’re going to go down the SEO path or really adding value to anything, if it’s super easy and you’re looking for that holy grail quick fix, you’re probably going to end up being quite disappointed with the way they do SEO advertising.
That’s why I’ve shifted away from, oh, I like to dabble with the grey hat things still. White hat is very squeaky clean, black hat is more about fooling and tricking the search engines and those things that they don’t like obviously and grey hat is in the middle.
Try and focus more on the white hat, that is how you build long term business. One thing that I’m finding now we’re going through the process of selling Planet 13 the Greensborough store. I think the online for us presents such a fantastic opportunity. The point at which you will make the most money is the point at which you sell a business using an effective SEO campaign today.
You’ll pay for your bills and your lifestyle through running your business but where you’ll cash out and make the big money is the point at which you sell a business. That’s not really SEO but that is a key insight I’ve discovered.
When undertaking an SEO campaign the first thing you want to do is make sure that you know thyself. You want to make sure that you’ve installed your Google Analytics, you know how many pages you’ve got on the site, you know how many are indexed. You want to make sure how many back links you’ve got, you want to have a good extensive keyword list. Keep building that keyword list, try and think about how deep those keywords can go.
By that I’m talking about, Planet 13 we’ve got the different categories and then beneath the categories how deep can you go on those keywords. We can keep adding, every time a new band comes out, we’ve got that new band plus all of the sub set keywords underneath which is all the associated merchandise to that particular band. Have a good clear understanding of how deep you can go on those keywords.
Also you want to make sure you analyze your competition as well before you start your SEO campaign. You should know your competition just as well as you know yourself.
We do competition analysis to see what our opposition are up to as well. You should know your site links, back links, all those sorts of things; you should also know about your competition using SEO campaign today.
Find More SEO Campaign Articles