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How to ensure that your SEO campaign is successful

PopTech 2009 attendees, day 2 – 24
SEO Campaign
Image by Ed Yourdon
Note: this photo was published in a Feb 24, 2010 blog titled "Millennials Make iPhone Adoption in Business and Law Firms Inevitable." It was also published in an Aug 23, 2010 blog titled "Forget the Elevator Pitch — Just Hand Over Your iPhone."

Moving into 2011, the photo was published in a Mar 17, 2011 blog titled "Inbound Marketing Mobile Strategy." It was also published in a Mar 22, 2011 blog titled "Most Engaging Phone Apps: Top Picks May Surprise You." It was also published in an Jul 12, 2011 blog titled "Pew: 35% of American Adults Are Smartphone Owners." And it was published in an Aug 30, 2011 blog titled "Top 10 productivity apps for college students."

Moving into 2012, the photo was published in a Jan 5, 2012 blog titled "How to Communicate with a Young Gun." And it was published in a May 25, 2012 blog titled "How Do You Use Your Smartphone?" It was also published in an undated (late Jun 2012) blog titled "How Is ‘SoLoMo’ Changing Retail?" It was also published in a Jul 18, 2012 blog titled "Tailoring your mobile strategy to the “new” Millenials." And it was published in an Aug 29, 2012 blog titled "見ているWebページをリアルタイムで共有できるアプリ『シェア』登場!いちいちURLをメールしなくて済むからラクチンですよ!." It was also published in a Sep 26, 2012 Gawker blog titled "You’re All Paying Too Much for Your Stupid Phones." And it was published in an Oct 28, 2012 blog titled "iPhone Tip: 4 Ways to Decline a Voice Call."

Moving into 2013, the photo was published in a Jan 3, 2013 blog titled "A New Tech Invention for 2013." And it was published in a Jan 11, 2013 blog titled "Gearing up for #etmooc." It was also published in a Feb 13, 2013 Spanish blog titled "La seguridad, el precio y la sencillez, retos del pago por móvil en las empresas." And it was published in an Apr 5, 2013 Nice Mobile apps blog, with the same caption and detailed notes that I had written on this Flickr page. It was also published in an Apr 12, 2013 blog titled "Guest Post: Tips for Pitching a Business Proposal They Will Remember." And it was published in an undated (late Apr 2013) blog titled "Must-have Apps to get your social work job done." It was also published in a Jul 1, 2013 blog titled "Say l8r to SMS: rise of chat apps means it’s time to talk wireless," as well as a Jul 13, 2013 blog titled "How to Easily Transfer Files Between Nearby Smartphones."

Moving into 2014, the photo was published in an May 2, 2014 blog titled "What to Look For in an Eco-Friendly Smartphone." It was also published in an Apr 29, 2014 blog titled "The Importance of “Mobile” in Learning." And it was published in a Dec 8, 2014 Business Insider blog titled "Why Facebook Forces A Bunch Of Its Engineers To Use Terrible, Low-End Phones."


Note: with rare exceptions, I don’t know the names of any of the individuals photographed in this set. If you know of them, please feel free to add a "tag" on the Flickr page; or if you know anyone who attended Pop!Tech this year, please tell them where they can find the Flickr set, so they can see whether they’re included among all the photos…


For approximately the sixth time since 2001, I attended the annual Pop!Tech conference in Camden, Maine; it’s always held in October, and this year, it took place on Oct 22-24. People often ask me what Pop!Tech is all about, and the simple answer is that it deals with the interaction between technology and society — most often in the form of lectures and presentations about the innovative ways that people around the world are using today’s technology to make a positive impact on a wide range of social problems. But rather than depending on my summary of what it’s all about, I recommend that you visit the Pop!Tech web site for more information.

Unlike previous years, I photographed almost every Powerpoint slide presented by each of the speakers throughout the conference. Combined with the photos that I took of conference attendees, that resulted in some 600 images on the first day — which I whittled down to 450 on this Flickr set, but that’s an overwhelming collection for anyone to look at.

For the second and third day of the conference, I decided to separate the photos of attendees from the straightforward photos of speakers and their Powerpoint slides. This set contains about three dozen images of attendees, and it will give you a good sense of the kind of people who invest their time and money to trek all the way to Camden, Maine to sit on uncomfortable seats for three days indulging in a sensory overload of materials from dozens of impassioned speakers. The attendees are from all over the U.S., and from several other countries too; they include both young and old; men and women; students and professors; academics and practitioners.

Aside from the energy, enthusiasm, and commitment to social change (with or without technology), the other thing that is obviously shared among all of these attendees is the gadgetry they use to stay in touch with the world. You’ll see a predominance of Mac laptops in these photos; and you’ll also see a lot of iPhones and other "smart phones." Keep in mind that people were not chatting on their phones during these presentations; instead, they were using their smart-phones to email, Twitter, chat, and browse the Web.

Conference attendees from the third day of the conference will appear in a separate Flickr set, as soon as I can get them organized; and the speaker/presentation slides from the second and third day of the conference will also appear in separate Flickr sets.

A couple of technical notes: I used a Nikon D700 for all of these photos, mostly with a 70-300mm zoom lens. I sat in the balcony section of the Camden Opera House, where the conference took place, so I was primarily photographing other people in the balcony section. An equally large number of attendees were seated on the main floor of the building, but I didn’t see much point in photographing the tops of their heads. Because I could increase the ISO setting on the camera all the way up to 6400, I was able to get reasonably good images without a flash. The lights were turned on while I was photographing, but it was fairly dim in some areas; I did my best to compensate with an appropriate "white balance" setting on the camera.

If you are going to build a successful seo campaign, there are many things that you have to keep in mind. You should go over the traditional SEO work and keep in mind that getting the best ranking is not the only reason of doing the SEO. The best SEO has to be able to drive the traffic to the website from different sources and this may include mobile and social media.
The digital industry is changing and a search engine optimization campaign includes works which would not otherwise have been done in traditional SEO. Regardless of the name that you give top the campaign, if you are looking to get good returns on your investment, you have to make sure that you have long and short term goal in place. The short term goals of a SEO campaign is about knowing the on page SEO and to make sure that you understand what it is the state of your website in terms of the potential growth, weakness and strength. You can learn about these by using the available seo tools. The long term is about building the digital brand and to establish the proper presence of the social media.
If you are using an seo company for your SEO campaign, you have to know the report that you should get to ensure that your campaign is doing well. You have to make sure that your website is based on the right platform and not on the outdated one. Using a modern platform makes your website faster and secure and it is flexible when it comes to the designs. If you are using outdated or old designs, the first option is to migrate to a new platform before you ask for other seo services.
If you have a website but it is not working well, you may have to decide if you have to keep the old designs or if you have to change them for successful internet marketing. This is a hard decision because the feel and the look of the website may be subjective and what you think is the right thing for your website may not be the same as what the expert are suggesting. If you want to go with the existing platform, everything can be easier because you will have also to change the theme of the website. When the Google analytic was not installed on your site, you may get the data by using other tools available.
Before you start to do your seo campaign, you have to do an analysis to know where the traffic source is coming from. If you want to do this, you have to check the traffic source by using Google analytics. You have also to do a SEO audit to know the action plan to follow. The audit is going to help you in deciding where you have to improve the on page and off page SEO.
Nowadays, the search engine optimization campaign cannot be complete if you do not include social media. Before you building the links was more important but now social media is gaining importance.

Find more information relating to seo company, and internet marketing here.