Tag : Google

How to Implement a Google SEO Campaign

Slide – Online Reputation Management – sempdx searchfest 2009 – _MG_9315
SEO Campaign
Image by sean dreilinger
used here

Online Reputation Management panel at sempdx searchfest 2009, including presentations from:

Martin Bowling (not in attendance?)
Todd Freisen (filling in for martin bowling?) – Search – Simpsons’ Style – 2009
Tony Adam
Marty Weintraub How to Build
a Reputation Monitoring Dashboard Product
and related blog post: How
to Build a Reputation Monitoring Dashboard

moderated by anne kennedy of beyond ink

copyright © 2009 sean dreilinger

follow me! FB / twitter / G+
view Slide – Online Reputation Management – sempdx searchfest 2009 – _MG_9315 on a black background.

Google SEO is a common phrase around the web, SEO stands for search engine optimisation and when it comes to optimising a website there is only one search engine you need to consider and that is Google. This is because it has a 80-85% search share and is the only real search engine worth targeting.

Many people know little bits of SEO but few really know how to run through a full campaign maximising every ranking opportunity. You see SEO is not about providing one big hit, it is consistently and continually building your sites relevance and authority. It takes time to rank for keywords on Google but following these guidelines will set you on the correct tracks.

The first thing you need to think about is keyword research, use the different tools available online to help you narrow down the most relevant keywords to your content. You need to be looking at search traffic and keyword competition, looking for a good mixture of competitive terms and more niche terms. The Google keyword tool is a great place to discover new keywords and quickly assess there competition.

You will then need to analyse the competition also targeting that keyword, what are they doing well, how many links do they have, what areas of their page are optimised and where can I beat them? This will also give you the ideal opportunity to discover new keywords from your competitors content and meta data.

Now is the time to optimise your on page content. You should include keywords in your title tag, headings, alt attributes, and in the main body content. Also look to bold some on page keywords and create outbound links to relevant sources using the anchor text of your keywords.

If you want your site to rank highly your going to have to build links to your site. Article marketing, directory submissions, blog carnivals, guest posting, commenting and press releases are all ways to get those desired backlinks. You should be looking for a place on your site to create quality content, content that encourages other webmasters to link back to your site, therefore increasing the rankings naturally.

Last but not least you need to check on the health of your site. Duplicate title tags, URLs or meta tags could result in a Google penalty. Check for broken links and faulty redirects or misplaced robots.txt files. All these if not implemented correctly will prevent Google from indexing your site correctly, which you will miss out on traffic. Following this simple structure should ensure you are heading in the right direction with your Google SEO campaign.

If you would like to learn more about Google SEO Please visit SEO consultancy Wizz.

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Geotargeting Your SEO Campaign With Google Places

An uphill climb for clean and safe Namsan.
SEO Campaign
Image by USAG Yongsan
Col. Michael E. Masley, USAG Yongsan commander, Woo Jong-soo, Chief of Yongsan police station, and Park Seok-kyu, chairman of Yongsan-gu Council, lead a group of approximately 30 hikers up Mount Namsan starting the campaign to clean up Mount Namsan and prevent forest fires during a Namsan Hiking event, Nov. 7. (U.S. Army photo by Cpl. Lim Hong-seo)

One of the necessities for any business today is building a web presence. There are several companies out there who still don’t understand how crucial this can be for their business. This is especially true when it comes to localizing your brand. Search engine optimization is a critical part to being successful in the 21st century, especially when you still want to keep the local customers.

If you’re not familiar with SEO geotargeting; it revolves around content that offers search engine optimization and then delivers it to web site visitors who happen to be in that particular location. This could be a country, region, state, city, community, zip code, or several other similar traits. The end result is organic SEO for your business.

There are only a few people who utilize the Yellow Pages these days, and it’s all because of the Internet providing less work. This is where SEO geotargeting comes into play for your business. Once you have everything in place it’s very easy to be discovered in Google or in Google maps. In fact, there will be very little effort on your part.

One of the best options today is Google Places. It’s an SEO tool that is free and can help millions of viewers find your business or service. All you have to do is create a professional business listing. There is no need for a website at all, so it only takes a few minutes of your time.

Most people believe that listing something with Google Places is going to take up too much time and effort. Actually it’s quite simple, and it can all be done without a professional website. We imagine your company is already on Google somewhere, but it’s important to validate your listing. This is done by making sure the content is up to date and all the details of the service are correct. Once this section is verified you will start to see improvements.

Sign up and easily push your SEO marketing success to the next level. It only makes sense that potential customers that can see where you are located will connect credibility to your business. If they can’t find you there prospects really don’t know how established you are or if you are simply some fly by night business. Confidence is key in situations like this. Taking the guesswork out of the equation can bring new customers to you.

When the listing is in Google Places any potential prospect will be able to access your information. Best of all it’s completely user-friendly, so customers won’t have a difficult time navigating to your contact information.

Utilizing tools like this for your SEO campaign can change your business in the upcoming year. Even though it is not an undeniable fact, reports have shown that a simple address listing can make a huge difference in the confidence of those looking at your information. In the end it simply makes your business and website look more legitimate.

So if you’re serious about search engine optimization and would like to help your business grow, Google Places should definitely be added to your SEO campaign. Your new geotargeting approach will make a major difference.

Ian MacOlive is Owner of Syzygy SEO Consultants, a company of Internet Marketing Consultants based in Johannesburg, South Africa. They specialize in SEO, Email Marketing and Social Networking. To get more information on SEO, click on SEO Geotargeting Campaigns

Top 10 SEO Tips For A Better Google Ranking

I <3 digital
SEO Campaign
Image by Rafiq Phillips
Youd understand why when u get the eMarketing textbook by Rob Stokes and the minds at Quirk. Morethan seo
– Camera phone upload powered by ShoZu

Even though there are numerous search engines available of the internet we all know that Google is the one that counts when it comes to rankings. This means that if you want your website to be successful you need to aim your SEO campaign at Google, but how exactly can you do this if you struggle to understand the complexities of the subject?

1. Create content that isn’t time sensitive

Putting good quality content on your website that won’t go out-of-date in a few weeks or months is an easy way to boost search engine optimisation. By making the content you use useful now and in the future you won’t need to remove it and replace it over and over again…you can simply add to it on a regular basis.

A website with very poor content or very little content is an SEO no-no if you want good search engine rankings so get your typing head on and create some content that people will be glad to read now and in 10 years’ time.

2. Think about your customer’s needs

Put yourself in your customer’s shoes and think about the actual words they may type into the search box in order to find your website. Then check how popular these words are with an SEO keyword tool, such as the free one supplied by Google. One of the quickest and easiest ways to achieve good SEO is with good keyword selection. Then all you need to so is include your SEO keywords in your website content.

3. Do some guest blogging

Google loves links so the more quality websites you can create guest blog posts for the better your SEO campaign will be. Make sure that the guest blogs all link back to your website and that they are relevant to the subject of your website. You should also make sure the content is top quality so that readers want to follow the link you provide.

4. Links, Links and more Links

As the above tip points out Google loves links…but only when the links are genuine and they link to and from other authoritative sites. You run the risk of blacklisting your website and ruining a good SEO campaign by either purchasing links or blogging on unrelated sites and linking back to your site. There are loads of other SEO techniques available so don’t go down this route.

5. Create an informative video

Informational videos with backlinks to your website are another great SEO tool. Businesses can make a short video explaining what they do, who they are etc. while vendors can demonstrate their products if appropriate. If you can, distribute your video over multiple platforms then watch as your Google rank increases.

6. Update your website on a daily basis

If you can add content to your website on a daily or bi-daily basis Google and the other big search engines start to recognise your site as an authority in its niche. By changing your choice of SEO keywords on a regular basis as well you will begin to rank highly for a good selection of keywords and eventually the majority of keywords related to your site’s topic (or your business) will get your website noticed and ranked amongst the leading sites.

If you don’t have time to create new SEO orientated blogs on a daily basis hire a blog writer to do it for you. On-going content creation is one of the easiest SEO techniques to master and one that will improve your Google rank over time.

7. Concentrate on your article titles

A simple SEO tip that many people forget revolves around the wording of their content or article titles. A lot of search engine spiders/bots initially read the first few lines of a webpage to distinguish the topic of the content. If you can include your top-ranking keywords in the title of whatever you’re writing it will help your site’s SEO no end.

8. Avoid Flash-based websites

Flash websites look lovely and stylish and expensive but they don’t sit well with Google or your SEO efforts. It takes a number of sophisticated tricks to make Google notice Flash websites and so it makes more sense to use another platform if you want to improve your rankings.

9. Use article submission sites

Article submission sites are a great SEO tool as they distribute a single article written by you to hundreds of article directories with the aim of getting it published and noticed. The articles you submit can be published for free but any websites that choose to publish it have to include your bio and a link back to your website. Most article submission sites do charge for the service but they can cut months off your SEO campaign.

10. Hire a professional SEO agency

The nine SEO tips mentioned above are quite simple to put into place but they take time, effort and patience. Not everyone has an
abundance of these qualities so it may be worth hiring a professional SEO agency to do the work for you. Of course this will cost you money but if it gets your business website onto page 1 of Google within a few weeks it’s definitely a price worth paying.

Damian Qualter is One of the world’s leading Search Engine Optimisation Experts. If you are looking for FREE SEO Tips, Videos and Training then be sure to visit http://www.seotastic.co.uk NOW

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