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SEO or search engine optimization is all about enticing the search engine spiders rather than impressing human visitors who come to the site. Link building is one of the most profound methods of achieving this objective. Considering this as an advantage, several website owners and SEO experts implemented every possible way to build links and get more indexing. And then, Google unleashed Penguin and backed it up with a Penguin update. The web world went berserk with turmoil because highly ranked sites sank steadily in rankings and low ranked sites shot up SERPs. So, webmasters and SEO experts had to reboot their link building strategies because they now had to please a bigger and stricter taskmaster – the Penguin.
It is all about quality
In the post Penguin world, link building has to be all about quality of links for an effective SEO campaign. The new search engine algorithm considers the source of visitors. So, if visitors are directed to your website from other highly ranked websites that are relevant to your website niche, you receive a higher ranking. Quantity of links does not matter if you have a few inbound links from .edu, .gov, news based, business and other authoritative websites. These are the toughest to get. If you can crack a deal, you earn a lot of brownie points with the flightless bird.
It is organic all the way
Penguin loves the organic way of life. So, it insists on organic link building, which is a bone of contention among website owners. It is simply not possible to exist in the present world of excessive competition if you stand by and let nature take its course. At the same time, you cannot afford to antagonize with the Penguin. The best you can do is to take measures that can increase the possibility of getting organic links. Some ways are enhancing the quality of content on your website and guest blogging.
Optimize on social media
Sharing on social media can be considered as organic linking. So, the more people share your page, the more links you accumulate. Since Penguin likes websites to build links with the main intention of sharing information, optimizing on social media can be extremely helpful for scaling search engine ranks. Good ways to encourage sharing is to provide tutorials, video guides, podcasts, infographics and other information that your visitors will find worth sharing. These contribute to organic linking.
You cannot run an effective link building campaign if you have a hundred links from a single high ranked website. You have to ensure diversity of links. You can see better results if you have fifty links from twenty five different websites. Many links from a single source are considered to be spammy and so, they are worthless.
Linking to the home page is not as valuable as linking to the internal pages of a website because the main informative content always lies in the inner pages. Try to get as many internal links as possible.
So, get set to satiate the Penguin. It is not tough, after all.