Tag : Search

Tips for Creating a Local Search SEO Campaign

Specialized Adwords campaign: Oops
SEO Campaign
Image by Richard Masoner / Cyclelicious
This was the result when I clicked on an ad paid for by Specialized Bicycles. I got an error page from reporting-center.com, which is a service to help companies manage their pay-per-click advertising campaigns.

So basically, Specialized paid for the click, but they didn’t get any advertising benefit from it.

Article about this at Cyclelicious bicycle blog.

If you are an owner of a small or medium-size business or an office manager and your business wants to increase its profitability then you need to create a targeted local SEO campaign. The goal of your company is to grow and to not simply exist amongst your competitors hoping customers will happen upon your website. With a professionalized highly targeted and localized SEO campaign, the visitors who search for your product or services will be engaged because your website ranking will be easier to locate due to its higher ranking. Your business prospers when more qualified local visitors visit and utilize your company’s products and services. Here are some excellent tips and techniques that you can utilize in your local SEO campaign that will enhance your businesses’ financial bottom line.

List Firm on Popular Mapping Sites
The first important step your business needs to take in its local SEO campaign is to allow local customers to find you easily. This means that not only should you have an excellent website that is maximized to gain you search engine exposure and high rankings, but you should be listed on as many online mapping sites like, Yahoo, Google Places, Yelp, and Bing, as possible. It is important to remember that most of your potential customers are going to be using either smart phones or mobile GPS devices, which utilize these mapping services. Even more laptop and mobile tablet owners are using these mapping services to find local products and services rather than looking up a company in the white or yellow pages.

Create Compelling Website Business Profile
Besides listing the obvious business information like your firm’s name, phone number and address, include business citations from local business customers, association ratings and authoritative websites that showcase your superior service and rankings.

Localized Keyword Phrases
When developing your local search SEO campaign it is essential that you use keyword phrases that will highlight your company as customers begin their initial online search. For example, use your city, zip code, county or even state as localized Meta tags in your company’s content on your website. The more targeted you are in placement of SEO local keyword phrases, the more prominent it will appear in local search results.

Create Updated Original Articles and Content
Be proactive in your local SEO campaign by continuously updating your business website’s content and relevant articles regarding your products and services. By following these tips, you will keep your website fresh, intriguing and improve search engine ranking. Customers are always on the lookout for new, unique and updated information and by constantly refreshing your material, the customers have a reason to keep returning.

Encourage Customer Reviews
It is always important to give your customers an opportunity to provide feedback, because personal comments are an excellent marketing tool for swaying potential customers. By including this local SEO campaign mechanism, you will be able to collect their email address and link them into regular company customer incentive programs. Your website link can be shared with their family, friends and associates.

Pay Per Click Localized Advertising
Another effective local SEO campaign tip that is cost effective and can help generate increased local customers is using PPC (Pay-Per-Click) online ads. Typically local customers, who are looking online for services and products in your area, will see the PPC ads on search engines like Google and even on Twitter and Facebook pages as well. So stay ahead of the local marketing game and consider using these SEO localized advertising tips.

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