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Augur Marketing is located in Washington, DC and specializes in multi-channel marketing campaigns. Augur provides clients with the most combination of website development, search engine optimization (SEO), promotional events, and video production to raise awareness for your brand and to increase sales.
In any SEO campaign, time is of the essence. The sooner that SEO is completed, the sooner a website can see results. It’s natural for people to be curious about how long it will take to see those results, as well, but it is important that companies not be too eager. The average length of time that it takes to see actual results from a campaign executed correctly is about 4-6 months, if you want the short answer. The more specific, and more accurate, answer is that it depends on many factors, including the website’s age, rankings, penalties, and other elements.
First of all, it’s not a race. Understand that from the beginning. It has been shown that when too much emphasis is put on the time involved in SEO, the quality is lost. It isn’t about whether your page is found before the competition. It’s about whether your page is found to be a credible, valuable resource by search engines, and that takes time and careful planning and execution with any strategy. Not only that, but if you are focused on the time investment and getting top rankings, you are mistaking output for the outcome. Output is fine, but unless it is generating sales or leads, it doesn’t matter. Every SEO agency should be focused on outcomes, not just rankings and results.
How Long Until Leads and Sales Arrive?
If you actually want to know how long it will take for the SEO campaign you execute to become a useful tool for generating leads and sales, then you are of the right mindset to begin making a plan and setting your expectations. Of course, the answer still depends on many variables involved in your campaign and your website, such as:
● How long has the website been in existence?
● How much or how many SEO campaigns have been done before?
● How much content and value-added material is on the site?
● What state is the website in?
When you start your SEO campaign, there is no arbitrary starting line that everyone takes off from. You will start in a different place than any other website, including those that are in your industry. In the first few weeks and months, you will be building your SEO campaign, one step at a time. From content creation to social media management, every element needs set up correctly and then needs its space to do its work and generate leads. Of course, keep in mind also that just because you might start to see results after a few months, that isn’t the best that things will get. SEO tactics create results that change and grow over time, which is the beauty of SEO in the first place.
The bottom line is this: don’t throw in the towel after a few months because you aren’t seeing returns to justify the cost of search engine optimization. Make sure that you can budget for at least 6 months, and preferably for a year of optimization from the start so that you can see the long-term results that this method of marketing is known for. With reputable SEO services, you’ll quickly learn what’s important and how to see results from your strategies sooner than later.
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