Tag : things

Five things to avoid in SEO campaign

Iced tea at Georgia’s, version 2
SEO Campaign
Image by Ed Yourdon
This is an edited version of the original photo, which you can see here. I wanted to reduce the dark shadows on the woman’s pants, so you could see more detail there … but I may have taken away too much of the shadow on her face. I’ll let you be the judge…

This was taken at the deli/bakery (Georgia’s, click here for details) on the southwest corner of 89th & Broadway. This woman was sitting alone, staring into space with a dreamy look on her face, and she would have appeared much more photogenic if I could have moved my camera a little faster and snapped the picture. But then a waiter appeared, bring what turned out to be a glass of ice tea; and he obscured my view of her for a couple moments while he was setting it down. But the time he got out of camera range, she had picked up her cell phone, and was calling someone … perhaps to report on the arrival of her ice tea…

This is an evolving photo-project, which will probably continue throughout the summer of 2008, and perhaps beyond: a random collection of "interesting" people in a broad stretch of the Upper West Side of Manhattan — between 72nd Street and 104th Street, especially along Broadway and Amsterdam Avenue.

I don’t like to intrude on people’s privacy, so I normally use a telephoto lens in order to photograph them while they’re still 50-100 feet away from me; but that means I have to continue focusing my attention on the people and activities half a block away, rather than on what’s right in front of me.

I’ve also learned that, in many cases, the opportunities for an interesting picture are very fleeting — literally a matter of a couple of seconds, before the person(s) in question move on, turn away, or stop doing whatever was interesting. So I’ve learned to keep the camera switched on (which contradicts my traditional urge to conserve battery power), and not worry so much about zooming in for a perfectly-framed picture … after all, once the digital image is uploaded to my computer, it’s pretty trivial to crop out the parts unrelated to the main subject.

For the most part, I’ve deliberately avoided photographing bums, drunks, drunks, and crazy people. There are a few of them around, and they would certainly create some dramatic pictures; but they generally don’t want to be photographed, and I don’t want to feel like I’m taking advantage of them. I’m still looking for opportunities to take some "sympathetic" pictures of such people, which might inspire others to reach out and help them. We’ll see how it goes …

The only other thing I’ve noticed, thus far, is that while there are lots of interesting people to photograph, there are far, far, *far* more people who are *not* so interesting. They’re probably fine people, and they might even be more interesting than the ones I’ve photographed … but there was just nothing memorable about them.

Note: for some reason, this photo was published as part of the illustrations for a Jun 2009 Squidoo blog titled Foot Tattoo Pics www.squidoo.com/foot-tattoo-pics I have no idea why — after all, you can’t even see this woman’s feet! It was also published as part of the illustrations for a Jun 2009 Squidoo blog titled Tattoos of Girls. It was also published in a June 2009 "Istanbul Trails" blog titled "See How Easily You Can Get My Personal Guidance during Your Stay in Istanbul." And it was published in a blog titled "Things to Do During a Heat Wave."

Moving into 2010, the photo was published in a May 25, 2010 blog whose title, when translated from the Italian, is "I suspect betrayal: women spy more than men, with the help of new technologies." It was also published in an Oct 27, 2010 blog titled "Top 5 Location-Based Services [Mashable Awards]." And a tightly-cropped version of the photo was published in a Nov 6, 2010 blog titled "Distraction."

Moving into 2011, the photo was published in a May 17, 2011 PunchCut blog titled "Uncovering Context With Mobile Diary Studies." And it was published in an Oct 6, 2011 Great Cell Cellphone Circumstance pictures blog, with the same caption and detailed notes that I had written here on this Flickr page. It was also published in an Oct 6, 2011 Tolle Crazy Computer blog, with the same caption and detailed notes that I had written here on this Flickr page. And a tightly cropped version of the photo was published in an Oct 20, 2011 blog titled "Social Networking on Mobile Devices Skyrockets." It was also published in a Nov 17, 2011 Getting a Tattoo blog.

Moving into 2012, the photo was published in a Feb 20, 2012 blog titled " [Infographic] More than 50% of Connected Consumers Are Females in Their 40s." It was also published in a Feb 17, 2012 blog titled "Sweet Mobile! Now What? Part 4 — User Context." And a heavily cropped version of the photo (showing only the subject’s hand, smartphone, and glass of iced tea) was published in a Mar 13,2012 blog titled "Social Web sollte auch social seine!" It was also published in a Mar 22, 2012 blog titled "Relationships Trump Google." And it was published in a May 29, 2012 blog titled "The Best Apps to Help you Balance Your Home and Work Life." It was also published in a Jun 15, 2012 blog titled "Direct voordeel, vertrouwen en context bepalen succes van mobile marketing." And it was published in a Jun 20, 2012 blog titled "Nice Advantages Of Mobile Marketing Photos."

Moving into the second half of 2012, the photo was published in a Jul 16, 2012 blog titled "Meaningful Communication in a Disconnected World." It was also published in an Aug 27, 2012 blog titled "Yelp Better: Local Search App To Find Retail Social Enterprises." And it was published in an Oct 16, 2012 blog titled "Best Way to Keep App Users Engaged: Build a Good One." It was also published in a Nov 16, 2012 blog titled "Using Images to Shape Online Identity." And it was published in a Dec 21, 2012 blog titled "僕のブログ更新に利用しているアプリ5選を紹介しましょう!"

Moving into 2013, the photo was published in a Jan 7, 2013 blog titled "The mobile world is maturing fast." It was also published in a Jan 14, 2013 blog titled "Crowdfunding options abound – Search Engine Watch." And it was published in a Jan 16, 2013 blog titled "Forrester: Mobile Commerce to Quadruple to Billion in Next 5 Years," as well as a Jan 16, 2013 Mashable blog titled "7 Ways Mobile Apps Are Driving Revenue for Businesses." It was also published in a Jan 24, 2013 blog titled "2012, el año en que la telefonía comenzó a cambiar." And it was published in an undated (early Feb 2013) Mashable blog titled "Job Recruiters Lack Mobile Edge, Study Says." It was also published in a Feb 12, 2013 blog titled "Amazon, Apple, and yes, Victoria’s Secret dominate the mobile shopping satisfaction ratings," as well as a Feb 12, 2013 blog titled "BYOD Roundup: Top 10 BYOD Tips, 4 BYOD Policy No-Nos and Surprising BYOD Stats." And it was published in a Feb 27, 2013 blog titled "A marketing trend to watch out for: Location-based targeting." It was also published in a Mar 4, 2013 blog titled "These 11 Apps Will Supercharge Your Personal Life," as well as a Mar 7, 2013 blog titled Why retail is moving to live engagement on mobile" and a Mar 7, 2013 blog titled "Ambient Intelligence: Sensing a Future Mobile Revolution." It was also published in an Apr 1, 2013 blog titled "Facebook Offers Brings ‘Shop Now’ and ‘Remind Me’ Options to Mobile," as well as an April 3, 2013 blog titled "7 Reasons Why You Should Be Using Twitter," and an Apr 3, 2013 blog titled "Latest mobile and m-commerce stats." And it was published in a Jul 16, 2013 blog titled "Online customer experience in the post PC age." It was also published in a Sep 24, 2013 blog titled "3 Essentials for Great Mobile SEO." And it was published in a Nov 18, 2013 blog titled "Plugging In and Tuning Out."

Moving into 2014, the photo was published in a Jan 7, 2014 blog titled "Écrire sur smartphones ou tablettes ? La moitié des utilisateurs de Wattpad l’a fait." It was also published in a Feb 23, 2014 blog titled "Why Understanding Your Social Media Audience is Important." And it was published in a May 7, 2014 blog titled "How to convert social media followers into customers." It was also published in a Jul 30, 2014 blog titled "A shocking lack of zen/."

Moving into 2015, the photo was published in an undated (mid-April) blog titled "How to Reduce Data Usage When Browsing the Web on a Smartphone." It was also published in a Mar 18, 2015 blog titled "How to be Connected but not Addicted to Social Media." And it was published in an Apr 20, 2015 blog titled "http://www.bidgroup.org/blog/" It was also published in an undated (late May 2015) blog titled "Should Parents Use Cell Phones to Monitor Teens?"

Search Engine Optimization is the procedure that enables a website achieve top ranks in any major search engine like Google, MNN or Yahoo. It is the hard work of SEO experts who make sure that a website gets the top ranking and does good business. In modern cut throat competition it is literally impossible to make a mark in the web world without a comprehensive SEO campaign. A well conceives and thought out SEO plan is what ultimately decides the success of any website. However, there are certain aspects that need to dealt with utmost care while planning an SEO campaign. Even a slight mistake in the SEO campaign can become the cause of a disastrous performance of the website in the web world. Here are five things which should be strictly avoided while planning any SEO campaign.

Avoid choosing inefficient SEO firms
SEO firms will in a way make or break your business prospects. Thus, finding a competent and reputed team of SEO experts remain indispensable. Make sure you do a complete background check before hiring an SEO firm.

Do not use unethical means
Search engines have laid down some clear rules and guidelines for the SEO firms that are expected to be followed by individuals and also SEO firms. But any violation of the norms can be met with serious recuperation damaging the campaign on the whole. So it is important to keep in mind all the rules before going ahead with any campaign.

Avoid over usage of keywords
It is understandable that keywords are the most important aspects of any SEO campaign. However, it is also a fact the overusing keywords in the text can do more harm than good. Perhaps the optimum use of keywords is extremely remains the key. Make sure that the text is not cluttered by keywords.

Do not Copy
Copying either the text or the image can be a big flaw. Try to be as unique as possible. Avoid copying anything at all from an already established and popular website.

Don’t link to scam websites
Linking your website to one another is a helpful tactic in getting yourself noticed. But this linking if done with a scam or rip off website will damage the reputation of your website very badly. So ensure that the website you have chosen for link building serves your purpose in the right way.

Avoiding these mistakes can give a successful SEO campaign and an overall growth in the business in a seamless manner.

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Things to keep in mind while starting with your SEO campaign

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If you have just started your seo campaign from the scratch, you have to be aware of what you have to do. The first step is to start with the keywords research by using available seo tools. However, some tools do not give 100 percent accurate data. When you are sure of the right keywords you want to target, you should start using a campaign of pay per click for these keywords. In this way, you will be able to understand the type of the keywords that you can use to convert the visitors into the customers. You have to be aware of how much you are getting from the pay per click campaign, if you are not able to convert the visitors into customers, you will not be able to work on your search engine optimization for a long period because you will fail.
When you are aware of the keywords that you have to use, you have to start to build the links. Even if the keywords do not have to be too many in the anchor text, they have to be relevant. You have to put the links in the website that are found on the first pages of the search engine so that your website can show quality. While building the links, you have to point them on the internal pages which are related to the keywords. When you follow a good strategy, you will be able to boost the organic traffic over sometime.
Ask the seo company to help you in making a fan page. Many websites that are doing well, have one thing in common and this is having a facebook fan page to drive the traffic. If you company cannot be found online, then you are already missing out. You do not have to pay too much for seo services to help you in building a facebook audience in order to drive the traffic back to your own website. You should also have a twitter account. If you do not have skills in the SEO, you should hire a PR agency. Your PR agency has to focus on the launches of new services or features. If you have big news such as fundraising, the PR can help you to use this as one of the internet marketing methods. If you have good content, you can ask the PR to contribute as guests. If you are a star, the PR can help you to get the interviews. The journalist can be interested to interview on certain data as far as it is interesting.
The seo campaign has to focus more on the conversion of the visitors. Before none was interested in the conversion but now everyone is doing it. This is because getting the traffic is becoming too expensive by converting the visitors into the customers; you get back the money you are spending. However, you have also to know the basic search engine optimization like on page optimization and Google plus because you have to do them regardless of the goal you have for your SEO campaign.

Find more information relating to seo company, and internet marketing here.

How we run an SEO campaign at Web Profits

Find out how an online marketing agency like Web Profits runs SEO campaigns for its clients.