Tag : Tips

SEO Content Writing – 3 Tips to Help You Excel

This way
SEO Campaign
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SEO (Search Engine Optimization) is that factor which separates a successful business website from an unsuccessful one. Either you indulge in SEO tactics or you make a mess of your entire digital media efforts. It’s one of the most important that you have to do on your website if your aiming for enlarge your digital presence over a span of time. And to make the most of your SEO campaign, you need to indulge in some serious SEO content writing. However, there are occasions when the entire SEO strategy went upside down because the quality of the content that was being produced to provide added mileage to a particular website was below average. So you just can’t stuff bundles of information in a piece and add a bit of spice with a few keywords and hyper-links, and think it’s good to go. It will definitely kill your website, if not right now but in the near future. So you got to be extremely careful with the quality of text you produce for SEO purposes.

Given below are 3 simple tips to help you create great SEO content. These are suggestions which I had picked up from the experts when interacting with them, and then implemented them in my own work. Results did follow eventually. So I’m quite optimistic that these 3 pointers will help you add more fuel to your digital marketing activities, as you are able to boost your in-house SEO efforts.

Firstly, keep it simple and straight forward. When you are writing SEO content, there’s no point in beating around the bush. Hit the nail straight on its head, and keep the language simple. It will be easy for you to insert keywords, and at the same time, it will also help your pieces to get good exposure when submitted on different online forums or directories.

Be careful when playing around with keywords. First you need to have relevant keywords sorted and listed and then these keywords need to be included in the texts that you create not all at once, but distributed evenly and wisely. Also, when you are creating the content, the keywords need to spread evenly throughout the entire body of the document, and the distribution strictly depends on the word count of the piece that you have created.

Finally, the hyper-linking has to be done carefully. You can’t just put in hyper-links wherever you feel like. It has to be inserted wisely and according to the strength of the keywords used.

Mark Weyland is an SEO content writing manager working at a renowned digital media firm in the United States.

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Tips For Developing Your SEO Campaign Plan

One of the most common mistakes when a company decides to invest in SEO, whether in-house or with an agency is the lack of understanding of the importance of the development of the SEO campaign plan. Often the most difficult core competitive keywords are chosen without considering the issue of profitability, as many companies hope to move up on the search engines for these broad industry keywords. SEO is not just about being seen it has to be about profitability further down the line and this should be central to the development of the SEO campaign plan.

Step 1:
If your company is selling products online the first step is to evaluate which products have a better margin and then go about keyword research. If your company is offering services then the same principle applies, only in evaluating the long-term worth of your potential clients to each service if this applies. The SEO campaign plan should market your most profitable products or services when possible.

Step 2:
Next you need to understand that you must split the keyword that apply to your chosen services or products into core competitive keywords and long-tail keywords. Core competitive keywords will be the more difficult keywords that all your competitors hope to be on page one for as well. The long-tail keywords are less competitive and often by their nature can mean that the person searching is closer to making a decision.

For example a core competitive keyword for a ladies clothes website will be dress, whereas a long-tail keyword for the same website will be one one-shoulder dress or halter neck dress. These long-tail keywords have a higher chance of moving up the rankings of the search engines faster and additionally as the lady searching is looking for a specific style of dress there should be a higher chance that she is ready to buy.

Step 3:
When it comes to deciding your keywords, both the core competitive keywords and the long-tail keywords to include in your SEO campaign plan there are some shortcuts. If you are already running a pay per click campaign you can evaluate the keywords within this campaign in terms of cost effectiveness.

Look at the cost per conversion if you have this information available and you should notice that the long-tail keywords will have a lower cost per conversion, the same principle will apply to your SEO campaign plan. It applies in a different way as you will either be investing a cost in an agency or in-house over a period of time.

Step 4:
Mix and match some different approaches to gathering keyword data. Combine what you have decided from your website and ppc campaign, if you have one and use the following free tools.

You can search on the search engines and you will find a variety of free keyword tools, some of which are very good. In general these offer the more high traffic keywords so to create long-tail keywords you will need to use ppc data or be creative.

Try to step out of your own mindset and put yourself into a potential buyers’ frame of mind. Some search very broadly yet others can be surprisingly specific!

Jackie de Burca is co-owner of CWA Europe, search marketing agency. All aspects of search marketing requires intricate planning and research, and this is how CWA develop your SEO campaign plan.

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Tips for Creating a Local Search SEO Campaign

Specialized Adwords campaign: Oops
SEO Campaign
Image by Richard Masoner / Cyclelicious
This was the result when I clicked on an ad paid for by Specialized Bicycles. I got an error page from reporting-center.com, which is a service to help companies manage their pay-per-click advertising campaigns.

So basically, Specialized paid for the click, but they didn’t get any advertising benefit from it.

Article about this at Cyclelicious bicycle blog.

If you are an owner of a small or medium-size business or an office manager and your business wants to increase its profitability then you need to create a targeted local SEO campaign. The goal of your company is to grow and to not simply exist amongst your competitors hoping customers will happen upon your website. With a professionalized highly targeted and localized SEO campaign, the visitors who search for your product or services will be engaged because your website ranking will be easier to locate due to its higher ranking. Your business prospers when more qualified local visitors visit and utilize your company’s products and services. Here are some excellent tips and techniques that you can utilize in your local SEO campaign that will enhance your businesses’ financial bottom line.

List Firm on Popular Mapping Sites
The first important step your business needs to take in its local SEO campaign is to allow local customers to find you easily. This means that not only should you have an excellent website that is maximized to gain you search engine exposure and high rankings, but you should be listed on as many online mapping sites like, Yahoo, Google Places, Yelp, and Bing, as possible. It is important to remember that most of your potential customers are going to be using either smart phones or mobile GPS devices, which utilize these mapping services. Even more laptop and mobile tablet owners are using these mapping services to find local products and services rather than looking up a company in the white or yellow pages.

Create Compelling Website Business Profile
Besides listing the obvious business information like your firm’s name, phone number and address, include business citations from local business customers, association ratings and authoritative websites that showcase your superior service and rankings.

Localized Keyword Phrases
When developing your local search SEO campaign it is essential that you use keyword phrases that will highlight your company as customers begin their initial online search. For example, use your city, zip code, county or even state as localized Meta tags in your company’s content on your website. The more targeted you are in placement of SEO local keyword phrases, the more prominent it will appear in local search results.

Create Updated Original Articles and Content
Be proactive in your local SEO campaign by continuously updating your business website’s content and relevant articles regarding your products and services. By following these tips, you will keep your website fresh, intriguing and improve search engine ranking. Customers are always on the lookout for new, unique and updated information and by constantly refreshing your material, the customers have a reason to keep returning.

Encourage Customer Reviews
It is always important to give your customers an opportunity to provide feedback, because personal comments are an excellent marketing tool for swaying potential customers. By including this local SEO campaign mechanism, you will be able to collect their email address and link them into regular company customer incentive programs. Your website link can be shared with their family, friends and associates.

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Pay Per Click Localized Advertising
Another effective local SEO campaign tip that is cost effective and can help generate increased local customers is using PPC (Pay-Per-Click) online ads. Typically local customers, who are looking online for services and products in your area, will see the PPC ads on search engines like Google and even on Twitter and Facebook pages as well. So stay ahead of the local marketing game and consider using these SEO localized advertising tips.

To view this article in its original blog setting, along with other similar articles, go to the following url:— http://blog.etech7.com/blog/?Tag=SEO

Tips To Keep In Mind When Starting An SEO Campaign

Business Success
SEO Campaign
Image by Augur Marketing
Augur Marketing is located in Washington, DC and specializes in multi-channel marketing campaigns. Augur provides clients with the most combination of website development, search engine optimization (SEO), promotional events, and video production to raise awareness for your brand and to increase sales.

www.augurmarketing.com

Starting an SEO campaign is not that easy to do. As a matter of fact, a lot of online businessmen are more than willing to spend a considerable amount of money just to have an effective and profitable SEO campaign. Even so, even if you hire an expert SEO consultant, it is still very important to do some things as the business owner. It is one way of ensuring within yourself that you will have a great success for your own online business.

In relation to this, here are some tips that you should keep in mind when you finally decided to go for an SEO campaign for the benefit of your online business:

Start By Having Some Research About Your Target Market

This is a very important tip and step when starting a Global SEO Services Dubai campaign. You have to know what are the in-demand products in the market today. With that being said, you can then decide if what products or services you need to add on your business page. Studying the nature of your target market is one thing that you should do in order to become successful.

Decide for Excellent Interesting Keywords

Needless to say, it is not a good idea to choose a keyword that is not relevant to your business, unless you are just playing around online are more than willing to waste a lot of money from it. These keywords should then be used in creating your web contents.

Make Sure to Have Compelling and High Quality Contents

One secret of having a successful SEO campaign is publishing high quality and compelling web contents on your business page. These contents can bring your page to the higher rankings in the search engines. You can publish as many as you can. Even so, if you really want to make your business page ranked in the first pages of the search engines especially Google, then you have to make sure that you posts contents that are more than 100 pages. Business pages that have more than 100 pages of high quality contents will have more chances of visibility on the demanding online business world.

Do Outsourcing for Web Contents

Writing web contents is not that simple, of course. You have to consider the quality of the contents. Now if you don’t have the prowess in writing these, then you don’t have to feel sorry for yourself. You can still become successful in your SEO Services Company in Dubai campaign by outsourcing the topics that need to written, in which the important keywords should be included. Even so, make it sure that you hire a reputable company that offers content writing services. In this way, you can be sure that you can have top quality articles for your business page.

Get the Assistance of an SEO Expert

Today, there are lots of SEO experts that are offering their SEO-related services. This will be a very advantageous fact on your part. Hire those expert ones than you think can bring you to the top of your business success.
Don’t try to do the SEO campaign if you are not that knowledgeable about it. After all, it is your hard earned money and business that are at stake here.

SEO Services Dubai has been enlarging across the globe for its unmatched IT services. We are one of the leading companies well-known for keeping quality service and highly professional standards in the time we optimize your website(s) that can assure you to get top search results in all major search engines, like Google, Yahoo, Bing and so forth.

Top 10 SEO Tips For A Better Google Ranking

I <3 digital
SEO Campaign
Image by Rafiq Phillips
Youd understand why when u get the eMarketing textbook by Rob Stokes and the minds at Quirk. Morethan seo
– Camera phone upload powered by ShoZu

Even though there are numerous search engines available of the internet we all know that Google is the one that counts when it comes to rankings. This means that if you want your website to be successful you need to aim your SEO campaign at Google, but how exactly can you do this if you struggle to understand the complexities of the subject?

1. Create content that isn’t time sensitive

Putting good quality content on your website that won’t go out-of-date in a few weeks or months is an easy way to boost search engine optimisation. By making the content you use useful now and in the future you won’t need to remove it and replace it over and over again…you can simply add to it on a regular basis.

A website with very poor content or very little content is an SEO no-no if you want good search engine rankings so get your typing head on and create some content that people will be glad to read now and in 10 years’ time.

2. Think about your customer’s needs

Put yourself in your customer’s shoes and think about the actual words they may type into the search box in order to find your website. Then check how popular these words are with an SEO keyword tool, such as the free one supplied by Google. One of the quickest and easiest ways to achieve good SEO is with good keyword selection. Then all you need to so is include your SEO keywords in your website content.

3. Do some guest blogging

Google loves links so the more quality websites you can create guest blog posts for the better your SEO campaign will be. Make sure that the guest blogs all link back to your website and that they are relevant to the subject of your website. You should also make sure the content is top quality so that readers want to follow the link you provide.

4. Links, Links and more Links

As the above tip points out Google loves links…but only when the links are genuine and they link to and from other authoritative sites. You run the risk of blacklisting your website and ruining a good SEO campaign by either purchasing links or blogging on unrelated sites and linking back to your site. There are loads of other SEO techniques available so don’t go down this route.

5. Create an informative video

Informational videos with backlinks to your website are another great SEO tool. Businesses can make a short video explaining what they do, who they are etc. while vendors can demonstrate their products if appropriate. If you can, distribute your video over multiple platforms then watch as your Google rank increases.

6. Update your website on a daily basis

If you can add content to your website on a daily or bi-daily basis Google and the other big search engines start to recognise your site as an authority in its niche. By changing your choice of SEO keywords on a regular basis as well you will begin to rank highly for a good selection of keywords and eventually the majority of keywords related to your site’s topic (or your business) will get your website noticed and ranked amongst the leading sites.

If you don’t have time to create new SEO orientated blogs on a daily basis hire a blog writer to do it for you. On-going content creation is one of the easiest SEO techniques to master and one that will improve your Google rank over time.

7. Concentrate on your article titles

A simple SEO tip that many people forget revolves around the wording of their content or article titles. A lot of search engine spiders/bots initially read the first few lines of a webpage to distinguish the topic of the content. If you can include your top-ranking keywords in the title of whatever you’re writing it will help your site’s SEO no end.

8. Avoid Flash-based websites

Flash websites look lovely and stylish and expensive but they don’t sit well with Google or your SEO efforts. It takes a number of sophisticated tricks to make Google notice Flash websites and so it makes more sense to use another platform if you want to improve your rankings.

9. Use article submission sites

Article submission sites are a great SEO tool as they distribute a single article written by you to hundreds of article directories with the aim of getting it published and noticed. The articles you submit can be published for free but any websites that choose to publish it have to include your bio and a link back to your website. Most article submission sites do charge for the service but they can cut months off your SEO campaign.

10. Hire a professional SEO agency

The nine SEO tips mentioned above are quite simple to put into place but they take time, effort and patience. Not everyone has an
abundance of these qualities so it may be worth hiring a professional SEO agency to do the work for you. Of course this will cost you money but if it gets your business website onto page 1 of Google within a few weeks it’s definitely a price worth paying.

Damian Qualter is One of the world’s leading Search Engine Optimisation Experts. If you are looking for FREE SEO Tips, Videos and Training then be sure to visit http://www.seotastic.co.uk NOW

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Discover Quick Tips In Implementing An Effective SEO Campaign

Does your SEO campaign need a full website audit?
SEO Campaign
Image by Go Local Search
Do you know who built your company site? Are you still in contact with the person or company who created your website? Do you understand the methodology that originally went into creating the site? Can you tell that I am leading you to read more about the importance of thinking about these questions? I’m sneaky.

Understanding how your site is put together is an important step in optimizing it for search engine visibility. But, not everyone knows their own website top to bottom, or from to as is the case. That’s where a site audit, and a socially awkward Internet geek such as myself, can help.

Read more of my thoughts here: www.golocal.com/seo-articles/does-your-seo-campaign-need-…

There is no magic bullet. When it comes to SEO campaign, it used to be you could do a lot of things with hidden text and keyword stuffing and just scraping results. There was the whole traffic equalizer phrase where you just scraped the search engine results and then fed them back to themselves and they ranked really well. But there is no magic bullet now when it comes to SEO.

SEO is hard work, it takes time. Building a business that adds value to people’s lives is hard work, it takes time. Life itself is hard work. You just need to understand, look if you’re going to go down the SEO path or really adding value to anything, if it’s super easy and you’re looking for that holy grail quick fix, you’re probably going to end up being quite disappointed with the way they do SEO advertising.

That’s why I’ve shifted away from, oh, I like to dabble with the grey hat things still. White hat is very squeaky clean, black hat is more about fooling and tricking the search engines and those things that they don’t like obviously and grey hat is in the middle.

Try and focus more on the white hat, that is how you build long term business. One thing that I’m finding now we’re going through the process of selling Planet 13 the Greensborough store. I think the online for us presents such a fantastic opportunity. The point at which you will make the most money is the point at which you sell a business using an effective SEO campaign today.

You’ll pay for your bills and your lifestyle through running your business but where you’ll cash out and make the big money is the point at which you sell a business. That’s not really SEO but that is a key insight I’ve discovered.

When undertaking an SEO campaign the first thing you want to do is make sure that you know thyself. You want to make sure that you’ve installed your Google Analytics, you know how many pages you’ve got on the site, you know how many are indexed. You want to make sure how many back links you’ve got, you want to have a good extensive keyword list. Keep building that keyword list, try and think about how deep those keywords can go.

By that I’m talking about, Planet 13 we’ve got the different categories and then beneath the categories how deep can you go on those keywords. We can keep adding, every time a new band comes out, we’ve got that new band plus all of the sub set keywords underneath which is all the associated merchandise to that particular band. Have a good clear understanding of how deep you can go on those keywords.
Also you want to make sure you analyze your competition as well before you start your SEO campaign. You should know your competition just as well as you know yourself.

We do competition analysis to see what our opposition are up to as well. You should know your site links, back links, all those sorts of things; you should also know about your competition using SEO campaign today.

Listen To James Schramko Interview For Great Insights On Internet Marketing. You Can Also Visit This Website To Know How To Be #1 On Google Today.

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